지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose This thesis aims to increase the success of Korean fashion brands in the Chinese consumer market by providing basic items in fashion colors preferred by women in their twenties and thirties, having the highest purchasing power, in Beijing and Seoul, in the summer of 2012.
Research Methodology The street fashion color data were retrieved for the case study by taking pictures and recording videos at the famous fashion streets in Beijing and Seoul. The WINDOWS SPSS 18.0 program was applied, to determine the frequency of street fashion colors.
Results The results might be ascribed to the tendency of Chinese women to favor the symbolism of traditional colors.
Conversely, women in Seoul have more attachment to international fashion color trends than to the traditional color symbolism.
Conclusions This study suggests that Korean companies should consider the differences in street fashion color preferences when planning to launch a fashion brand in the Chinese consumer market. To gain the long-term perspective, further research on the local Chinese area might be essential to help Korean fashion companies and brands launch into the Chinese consumer market.
목차
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참고문헌 (30)
참고문헌 신청
Bae, S. J. / 2007 / An Analysis of Street Fashion in New Axis Northeastern Area, China (1) / Korean journal of human ecology 10 (3) : 43 ~ 51
China in Past Five Years / / XINHUANEWS
Choi, K. H. / 2004 / A Study on the Street Fashion of the Chinese Career Women / Journal of Honam University 25 (1) : 221 ~ 234
Choi, K. H. / 2005 / A Study on the Casual Images expressed in the Street Fashion of China / Journal of Honam University 26 (1) : 875 ~ 894
Im, S. / 2001 / The Research of street fashion between China and Korea / The Korean Home Economics Association 39 (10) : 19 ~ 28
China in Past Five Years / / XINHUANEWS
Choi, K. H. / 2004 / A Study on the Street Fashion of the Chinese Career Women / Journal of Honam University 25 (1) : 221 ~ 234
Choi, K. H. / 2005 / A Study on the Casual Images expressed in the Street Fashion of China / Journal of Honam University 26 (1) : 875 ~ 894
Im, S. / 2001 / The Research of street fashion between China and Korea / The Korean Home Economics Association 39 (10) : 19 ~ 28
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