지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - The objective of the paper is to examine display techniques and tools at traditional clothing stores to improve the traditional market. Since most research has been done theoretical and model based approaches, changing business environments requires more holistic and detailed facts to apply or develop a retail business strategy.
Research design / data / methodology - The study employs qualitative research such as direct observation as well as direct interview and telephone interview from May 7 to Jun 2, 2012. The paper examines lighting, various display techniques and tools. The analysis of 80 store pictures for them had been done three examiners with agreement.
Results – Sample garments are displayed on the walls; the racks of hangers are attached on the upper part of the walls; there is indirect lighting only. Furthermore, the merchandises are displayed, without any consistency, on various sizes and shapes of hangers, only on the owners' arbitrariness. When considering that the Korean traditional fabrics (Juddan) have a little pattern and colors as their important elements for displaying.
Conclusions - The findings of this study show that the retailers in the traditional market need to have lessons on colors and to learn how to use the specific lighting and to display merchandise.
목차
등록된 정보가 없습니다.
참고문헌 (31)
참고문헌 신청
Bell, Judith / 2006 / Silent Selling: The Complete Guide to Fashion Merchandise Presentation / Fairchild Publications, Inc
Colborne, R. / 1996 / Visual Merchandising: The Business of Mercha ndise Presentation / Delmar
Eriksson, P. / 2008 / Qualitative Methods in BusIness Research / SAGE Publication Ltd.
Hong Sung-Won / 2007 / Qualitative Analysis of Comparative in Traditional Market and Large Discount Stores for Factors of Consumers’ Store Choice / Proceeding of 2007 Fall Confere
Kerfoot, S. / 2003 / Visual Merchandising and the Creation of Discernible Retail Brands / International Journal of Retail & Distribution Management 31 (1) : 143 ~ 152
Colborne, R. / 1996 / Visual Merchandising: The Business of Mercha ndise Presentation / Delmar
Eriksson, P. / 2008 / Qualitative Methods in BusIness Research / SAGE Publication Ltd.
Hong Sung-Won / 2007 / Qualitative Analysis of Comparative in Traditional Market and Large Discount Stores for Factors of Consumers’ Store Choice / Proceeding of 2007 Fall Confere
Kerfoot, S. / 2003 / Visual Merchandising and the Creation of Discernible Retail Brands / International Journal of Retail & Distribution Management 31 (1) : 143 ~ 152
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