지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose - This study aims to explore the effects of social responsibility activities and business ethics practices on corporate trust and loyalty in the context of a large retail distribution business.
Research design, data, and methodology - The data collected was analyzed using PASW Statistics 18.0. In order to verify the demographic characteristics, frequency analysis was conducted on the data.
Results - The results of the study were as follows. First, social responsibility activities had a significant effect on corporate trust. Second, both corporate social responsibility activities and business ethics practices had significant effects on loyalty. Third, corporate trust had a significant effect on loyalty. Fourth, corporate social responsibility activities and consumer protection activities had a partial mediation effect, while environmental protection activities and social contribution activities had complete mediation effects.
Conclusions - This study clarified and explained the factors of corporate social responsibility activities and business ethics practices that customers value, and analyzed the influence of these factors on corporate trust and loyalty.
목차
등록된 정보가 없습니다.
참고문헌 (30)
참고문헌 신청
Agulilar, Francis J. / 1994 / Managing Corporate Ethics / Oxford University Press
Bae, Moo-Hwan / 1998 / A Study on the Practices of Business Ethics and Code of Ethics / Kwandong University Management Journals 17 : 30 ~ 38
Baron, R. M. / 1986 / The Moderator-Mediator variable Distinction in Social Psychological Research:Conceptual, Strategic, and Statistical Considerations / Journal of personal
Bauer, Hans H. / / Customer Relations Through the Internet / eCommerce Research Forum
Berry, Leonard L. / 1983 / Relationship Marketing, In Emerging Perspectives on Services Marketing. Eds. Leonard L. Berry, G. Lynn Shostack, and Gregory D. Upah / American Marketing Assoc
Bae, Moo-Hwan / 1998 / A Study on the Practices of Business Ethics and Code of Ethics / Kwandong University Management Journals 17 : 30 ~ 38
Baron, R. M. / 1986 / The Moderator-Mediator variable Distinction in Social Psychological Research:Conceptual, Strategic, and Statistical Considerations / Journal of personal
Bauer, Hans H. / / Customer Relations Through the Internet / eCommerce Research Forum
Berry, Leonard L. / 1983 / Relationship Marketing, In Emerging Perspectives on Services Marketing. Eds. Leonard L. Berry, G. Lynn Shostack, and Gregory D. Upah / American Marketing Assoc
이 논문의 저자 정보
최근 본 자료
댓글(0)
0