지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose - This study investigated the main variables of consumer food choice motive and how they affect attitude and purchase intention toward organic foods. The study involved a multiple regression analysis to verify the influence of food choice motive on attitude toward organic food.
Research Design, Data, and Methodology - Data was collected through surveys of 280 students and ordinary citizens in Seoul and the Gyeonggi region, using sampling. A multiple regression analysis was performed to confirm the impact of food choice motive on attitude toward organic food, and a regression analysis was performed to identify the impact of attitude toward organic food on purchase intention.
Results - Health and environment, among food choice motives, had significant positive influence on attitude toward organic food, whereas convenience, price, and familiarity had no impact. Attitude toward organic food had significant positive influence on organic food purchase intention.
Conclusions - As this study identified the impact of organic food choice motive, it may provide baseline data for marketing strategies, to understand consumer attitude toward organic food and purchase intention, and to satisfy consumer needs.
목차
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참고문헌 (31)
참고문헌 신청
Ahn, Gwang-ho / 2002 / Principle of Advertising / Bubmun Publisher
Blackwell, R. D. / 2001 / Consumer Behavior / Harcourt College Publishers, The Dryden Press
Casey, Linda / / Global Organic Food And Beverages Market to Reach $104.50 Billion
Chen, M. F. / 2007 / Consumer attitudes and purchase intentions in relation to organic food in Taiwan: Moderating effects of food related personality traits / Food Quality an
Eertmans, Audrey / 2005 / Food-related personality traits, food choice motives and food intake : Mediator and moderator relationships / Food Quality and Preference 16 (8) : 7
Blackwell, R. D. / 2001 / Consumer Behavior / Harcourt College Publishers, The Dryden Press
Casey, Linda / / Global Organic Food And Beverages Market to Reach $104.50 Billion
Chen, M. F. / 2007 / Consumer attitudes and purchase intentions in relation to organic food in Taiwan: Moderating effects of food related personality traits / Food Quality an
Eertmans, Audrey / 2005 / Food-related personality traits, food choice motives and food intake : Mediator and moderator relationships / Food Quality and Preference 16 (8) : 7
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