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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – In recent, Japanese retailers have expanded their business into Korea, although Korean customers have anti-Japan sentiment in their mind, It is, thus, necessary to investigate how Korean customers react to Japanese retailers, when selecting a shopping place. Research design, data, and methodology – The authors have developed a research model with five hypotheses, based on the literature review process, and used confirmative factor analysis(CFA) as well as a structural equation model(SEM) as a research technique, in order to verify hypotheses. Results – All of hypotheses are accepted. Anti-Japan sentiment significantly influences consumer ethnocentrism and animosity. Interestingly, consumer ethnocentricity affects the formation process of animosity. Rather than ethnocentrism, animosity relatively influences customer attitudes towards Japanese retailers, when Korean customers choose a retailer. Conclusions – The authors found that anti-Japan sentiment has significantly affected Korean customer attitudes. In order for Japanese retailers to increase their market shares in the Korean market, they have to make a significant effort to alleviate the degree of anti-Japan sentiment, together with Japanese government. In contrast with research findings, Japanese retailers have done their business very well in Korea. Considering that Japanese retailers target younger customers in Korea, demographic elements should be involved in the future research.
목차
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참고문헌 (23)
참고문헌 신청
Ahmed, Z.U. / 2002 / Country-of-origin and brand effects on consumers’ evaluations of cruise lines / International Marketing Review 19(3):279~302
Bilkey, W.J. / 1982 / Country-of-origin effects on product evaluations / Journal of International Business Studies 13(1):89~99
Chaney, I. / 2008 / Retail Store ownership influences on Chinese consumers / International Business Review 17(2):170~183
Cho Young-Sang / 2011 / The Knowledge Transfer of Tesco UK into Korea,in Terms of Retailer Brand Development and Handling Processes / 유통과학연구 9(2):13~24
Diamantopoulos, A. / 2011 / The relationship between country-of-origin image and brand image as drivers of purchase intentions: a test of alternative perspectives / International Marketing Review 28(5):508~524
Bilkey, W.J. / 1982 / Country-of-origin effects on product evaluations / Journal of International Business Studies 13(1):89~99
Chaney, I. / 2008 / Retail Store ownership influences on Chinese consumers / International Business Review 17(2):170~183
Cho Young-Sang / 2011 / The Knowledge Transfer of Tesco UK into Korea,in Terms of Retailer Brand Development and Handling Processes / 유통과학연구 9(2):13~24
Diamantopoulos, A. / 2011 / The relationship between country-of-origin image and brand image as drivers of purchase intentions: a test of alternative perspectives / International Marketing Review 28(5):508~524
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