In creation of a literary image not last role is played by a photo. Both art, and the documentary photo becomes rather curious element in formation of a personal and creative portrait of this or that writer, getting new, at times absolutely unexpected for the object of similar shooting, value. Sometimes photos serve a problem of development or consolidation of a personal myth (it the writer or its close people, frequently already after its death can cultivate; further such pictures acquire the certain myths having few general with the validity). Culture visualisation in first half of XX-th century has entailed also certain shifts in a choice of means of vital actualisation of creative shape of artists. The place and value of the facsimile in such conditions increases and gets rather various forms.