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학제간연구 과학기술학 뇌인지과학 기술정책 기타 복합학

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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국피부과학연구원 아시안뷰티화장품학술지 아시안뷰티화장품학술지 제10권 제3호
발행연도
2012.1
수록면
531 - 540 (10page)

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초록· 키워드

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With the economic development and industrial advancement, the quality of life, income level, and one-child family have increased. Accordingly, parents strongly tend to demand high-end products for their children. Also, with an increase in infants suffering from atopy and allergic diseases, the preference for atopy products and natural organic products has been on the rise. This study was intended to investigate the features of the diversified infant cosmetics market. We classified the type of infant cosmetics into general infant cosmetics,natural cosmetics (organic, eco-friendly, natural, and oriental medicine cosmetics included), and cosmetics for sensitive skin (Atopy cosmetics included), conduct a questionnaire survey on mothers with children under 6 years. We analyzed 549 copies of questionnaire to look into their purchasing type and the difference of satisfaction with products and marketing with the use of SPSS 12.0 program. Mostly used products for their children were natural infant cosmetics. Regarding the cosmetics for sensitive skin, the cosmetics for atopy,rash, and allergy were used more than others so that there were a significant difference (p<.001). Also, in the case of choosing the cosmetics for infants, the group that uses the cosmetics for sensitive skin and natural cosmetics takes into account a product’s brand further. Regarding the satisfaction with efficacy and effects, the study subjects were highly satisfied with the cosmetics for sensitive skin in terms of facial cream, body wash and UV-block cosmetics. And, with respect to body lotion, they were highly satisfied with natural cosmetics,and regarding shampoo, they were highly satisfied with general infant cosmetics. Regarding the diversity of product line and the brand image by promotion, natural cosmetics group showed the highest, and regarding the average score of price, the general cosmetics group had the highest. Recently, with the wellbeing trend,customers try to spend more and expect more effects. In the aspect, it is expected that premium cosmetics,such as natural and organic cosmetics, the cosmetics for sensitive skin, and atopy and oriental medicine cosmetics, are more popular in the infant cosmetics market. Therefore, it is necessary to develop products and distinct marketing strategy, which reflect the trends.
#Cosmetics for infants #Sensitive skin #Organic cosmetics #Oriental medicine cosmetics #Marketing

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참고문헌 (37)

참고문헌 신청
Codreanu F / 2006 / Risk of allergy to food proteins in topical medicinal agents and cosmetics / Eur. Ann. Allergy Clin. Immunol 38 : 126 ~ 130 google schola Fernandes JD. / 2011 / Children and newborn skin care and prevention / An. Bras. Dermatol 86 : 102 ~ 110 google schola Miller DR. / 1999 / The Falmouth Safe Skin Project: evaluation of a community program to promote sun protection in youth / Health Educ. Behav 26 : 369 ~ 384 google schola Stamatas GN / 2011 / Infant skin physiology and development during the first years of life: a review of recent findings based on in vivo studies / Int. J. Cosmet. Sci 33 : 1 google schola Sugai T. / 1988 / Skin and water from the standpoint of Dermatology / Fragrance suppl 9 : 316 ~ 321 google schola

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