Interests in health and beauty have been highlighted because we make efforts to develop ourselves as our society have now become a society where individual personalities are respected while we are concentrating on the ‘appearance care’ due to the diversification of our lifestyle and the increased living conditions. In addition, the demand by men visiting a skin care shop on the use of cosmetics is increasing year after year as men who spare no investment in decorating themselves are increasing. Accordingly, this study carried out a survey on the use motivation of skin care shops, classification of informer for skin care shops, body health conditions, and interests in health, skin and cosmetics using a questionnaire for 458 adult men in 20s ~ 50s who live in Gangnam and Gangbuk District in Seoul. As a result of the motivation for skin care according to the self-awareness for the skin conditions in this study, the wrinkle care for the group with poor skin conditions was lower than that for the other two groups but the special care appeared higher. It was surveyed that the group with the perception that their skin conditions are good relatively used more human informers in terms of the classification of informers for skin care shops according to the self-awareness of skin conditions. They appeared to consider their body health conditions good with higher interests in skin as their skin conditions are comparatively good in terms of body health conditions and interests in health, skin and cosmetics according to the self-awareness of skin conditions. The factor affecting the purpose for wrinkle care among factors affecting the use motivations of skin care shops was higher as the age was higher, interests in skin was higher, the use of media-directed informer is more, the body health condition is worse, and the skin conditions are better. The factor affecting the purpose of moisturizing and genera care appeared to be higher, as the use for the classification of media-directed informers was higher, body conditions are worse, and skin conditions are better. The factor affecting the purpose of special care appeared to be higher, as the use of media-directed informers was higher, the age was younger, interests in the skin were higher, and skin conditions were worse.