지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 709 - 717 (9page)
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초록· 키워드
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This study conducted online and offline surveys on favorite point make-up color, favorite point make uptechnique, and point make up image of 506 women aged 20s through 40s in Korea, Greater China, Japanand Thailand to compare differences among nations. As a result of study, Korea and Japan showed highpreference of orange color and Greater China and Thailand preferred neutral tone for eye shadow. Forlip make up color, all four nations preferred pink color. For blusher make up color, Korea preferred peachwhile Greater China, Japan and Thailand preferred pink. In terms of favorite eye make up technique,Korea, Greater China and Japan preferred ‘slanting eye’ technique and Thailand preferred ‘horizontal eye’.
Differences were shown between nations as largest number of respondents in Greater China, Japan andThailand chose the technique ‘to appear as natural’ and respondents in Korea chose the technique ‘toappear as clear’. Favorite point make-up was eye make up for Korea, Greater China and Japan and lip forThailand. In regards to the effect of point make-up on image, Korea showed highest score of 4.49 points,and satisfaction score of Greater China on how well point make up is expressed as intended image waslowest at 3.28. Accordingly, customer demands can further be satisfied by releasing neutral, orange andpurple eye make up products with low chroma and diverse textures and pink, peach and orange blusher andlip products in the Asian market.
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