지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2011.1
- 수록면
- 259 - 280 (22page)
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초록· 키워드
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As a result of active discussion and debate concerning the copyright and digital rights management scheme, regulations and restrictions on digital content are well organized. Consequently, the market for the digital content oriented device, the digital audio player, is likely to grow further in scale. In this situation, the needs to develop market strategies and NPD strategies for the digital audio player are essential. This study investigates the factors that influence the consumer demand for MP3 player, which is a representative device of digital audio player, through empirical analysis. This study applies two analyses—micro and macro market analysis, the first with the discrete choice model using panel survey data and the latter with the growth model—to the market of South Korea in order to establish market strategies and implications. The results of this study introduce an initiative marketing strategy as a suggestion for focusing on attractiveness requirements, along with possible future research directions.
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등록된 정보가 없습니다.
참고문헌 (21)
참고문헌 신청
Bass, F. / 1969 / A New Product Growth Model for Consumer Durables / Management Science 15 (5) : 215 ~ 227
Benkler, Y. / 2006 / The Wealth of Networks: How Social Production Transforms Markets and Freedom / Yale University Press
Bhattacharjee, S. / 2006 / Impact of Legal Threats on Online Music Sharing Activity:An Analysis of Music Industry Legal Actions / Journal of Law and Economics 49 (1) : 91 ~ 1
Economides, A / 2009 / A Students’ Thoughts about the Importance and Costs of Their Mobile Devices’ Features and Services / Telematics and Informatics 26 (1) : 57 ~ 84
Eisenschitz, T / 1997 / Rights and Responsibilities in the Digital Age:Problems with Stronger Copyright in an Information Society / Journal of Information Science 23 (5) : 20
Benkler, Y. / 2006 / The Wealth of Networks: How Social Production Transforms Markets and Freedom / Yale University Press
Bhattacharjee, S. / 2006 / Impact of Legal Threats on Online Music Sharing Activity:An Analysis of Music Industry Legal Actions / Journal of Law and Economics 49 (1) : 91 ~ 1
Economides, A / 2009 / A Students’ Thoughts about the Importance and Costs of Their Mobile Devices’ Features and Services / Telematics and Informatics 26 (1) : 57 ~ 84
Eisenschitz, T / 1997 / Rights and Responsibilities in the Digital Age:Problems with Stronger Copyright in an Information Society / Journal of Information Science 23 (5) : 20
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