지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This paper investigates the Democratic Party election strategy for 2010midterm elections. The Democratic Party suffered major defeats in many national and state level elections, with many seats switching to Republican Party control. Based on the assumption that defeat in elections might mean defeat in election campaign strategies, this paper identifies four characteristics of the Democratic Party election strategy in the 2010 midterm elections. First, the Democratic Party adopted the ‘anti-Bush strategy.’Second, the Democratic Party attempted to equate the Republican Party with the Tea Party movement and claimed Republican goals are inseparable from the Tea Party’s. Third, the Democratic Party employed the tactic that portrayed what the Republican Party talks about is so far out of the American mainstream that they represent a clear danger to the political health of the country. Lastly, turning out African Americans became the Democrats’ central pre-occupation for the midterm elections, and for African Americans the Democratic Party attempted to nationalize the election around Obama and his agenda. The paper concludes that these campaign strategies failed to read voters’ mind, thus had contributed to the Democratic Party’s loss of the elections.
목차
등록된 정보가 없습니다.
참고문헌 (22)
참고문헌 신청
/ 1985 / Two Explanations for Negativity Effects in Political Behavior / American Journal of Political Science 29 (1) : 119 ~ 138
Allen, M. / 2002 / The Negativity Effect in Political Advertising: A Meta-Analysis, In The Persuasion Handbook: Developments in Theory and Practice / Sage
Ansolabehere, S. D. / 1995 / Going Negative: How Political Advertisements Shrink and Polarize the Electorate / New York: Free Press
Buchanan,Bruce / 1996 / Renewing Presidential Politics:Campaigns,Media,and the Public Interest / Rowman and Littlefield
Downs,Anthony / 1957 / An Economic Theory of Democracy / Harper
Allen, M. / 2002 / The Negativity Effect in Political Advertising: A Meta-Analysis, In The Persuasion Handbook: Developments in Theory and Practice / Sage
Ansolabehere, S. D. / 1995 / Going Negative: How Political Advertisements Shrink and Polarize the Electorate / New York: Free Press
Buchanan,Bruce / 1996 / Renewing Presidential Politics:Campaigns,Media,and the Public Interest / Rowman and Littlefield
Downs,Anthony / 1957 / An Economic Theory of Democracy / Harper
이 논문의 저자 정보
최근 본 자료
댓글(0)
0