지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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A number of studies have examined several factors that may influence MNCs’ subsidiary performance.
Nevertheless, only a few studies have considered the effects of entry timing. Drawing on the resource-based and knowledge-based theories, the current study has developed an empirically testable model that explains the relationship between entry timing and subsidiary mortality. The study hypothesizes that entry timing affects subsidiary mortality and that marketing intensity, innovation intensity, and host-culture experience moderate the relationship between entry timing and subsidiary mortality. The model is tested with a comprehensive data set drawn from multiple secondary data sources and the event history analysis. The results of the study show that all the hypotheses are accepted. Finally, this study discusses implications for theory and practice, indicates limitations, and concludes with some suggestions for future research.
목차
등록된 정보가 없습니다.
참고문헌 (47)
참고문헌 신청
Leiberman, Marvin B. / 1998 / First-Mover (Dis)Advantages: Retrospective and Link with the Resource-Based View / Strategic Management Journal 19:1111~1125
Lilien, Gary. L. / 1990 / The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products / Management Science 36:568~585
Magnusson, Peter / 2009 / Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies / Journal of International Marketing 17(2):23~41
Mascarenhas, Briance / 1992 / Order of Entry and Performance in International Markets / Strategic Management Journal 13(7):499~510
Mitchell, Will / 1991 / Dual Clocks: Entry Order Influence on Incumbent and Newcomer Market Share and Survival When Specialized Assets Retain Their Value / Strategic Management Journal 12(2):85~100
Lilien, Gary. L. / 1990 / The Timing of Competitive Market Entry: An Exploratory Study of New Industrial Products / Management Science 36:568~585
Magnusson, Peter / 2009 / Order-of-Entry Effects for Service Firms in Developing Markets: An Examination of Multinational Advertising Agencies / Journal of International Marketing 17(2):23~41
Mascarenhas, Briance / 1992 / Order of Entry and Performance in International Markets / Strategic Management Journal 13(7):499~510
Mitchell, Will / 1991 / Dual Clocks: Entry Order Influence on Incumbent and Newcomer Market Share and Survival When Specialized Assets Retain Their Value / Strategic Management Journal 12(2):85~100
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