지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The purpose of this study is to examine what make customers buy their smartphone in both South Korea and China. We guessed that smartphone adaptation behaviors have some selection criteria which are performance expectancy, effort expectancy, social influence and facilitating conditions, based on UTAUT Model. And, proposed that the effects of selection criteria on adaptation intention were moderated by consumer’s nationality.
To accomplish research purpose, We conducted a field survey with a self-administered questionnaire in both nations and analysed the causal relations among the variables by regression analysis.
Findings are these. First, in all of the user's case, performance expectancy, effort expectancy, social influence had a positive effect on adaptation intention. Second, case of users in South Korea, performance expectancy,effort expectancy, social influence showed a positive effect on adaptation intention. Third, case of users in China, performance expectancy, facilitating conditions had a positive effect on adaptation intention. Fourth, customer’s nationality have moderating effect, while Korean have effects of performance expectancy, effort expectancy, social influence on adaptation intention. Chinese have effects of performance expectancy, facilitating conditions on adaptation intention.
목차
등록된 정보가 없습니다.
참고문헌 (30)
참고문헌 신청
Ajzen, I. / 1991 / The Theory of Planned Behavior / Organizational Behavior and Human Decision Processes 50 (2) : 179 ~ 211
Bandyopadhyay, K. / 2007 / The Effect of Culture on User Acceptance of Information Technology / Communications of the Association for Information Systems 19 : 552 ~ 543
Davis, F. D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User-Acceptance of Information Technology / MIS Quarterly 13 (3) : 319 ~ 340
Hennington, A. H. / 2007 / Information Systems and Healthcare XVI: Physician Adoption of Electronic Medical Records: Applying the UTAUT Model in a Healthcare Context / Commu
Laudon, K. / 2006 / Management Information Systems: Managing the Digital Firm, 9th ed / Prentice Hall
Bandyopadhyay, K. / 2007 / The Effect of Culture on User Acceptance of Information Technology / Communications of the Association for Information Systems 19 : 552 ~ 543
Davis, F. D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User-Acceptance of Information Technology / MIS Quarterly 13 (3) : 319 ~ 340
Hennington, A. H. / 2007 / Information Systems and Healthcare XVI: Physician Adoption of Electronic Medical Records: Applying the UTAUT Model in a Healthcare Context / Commu
Laudon, K. / 2006 / Management Information Systems: Managing the Digital Firm, 9th ed / Prentice Hall
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