지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study focused on the advance of the Korean Medical Institutions into Shanghai has been very active.
This study purports to analyze the structural relationships through a structural equation modeling among Perceived Medical Service Quality, Service Value, Customer Satisfaction, and Customer Loyalty based on the Chinese Medical Customers used the Korean Medical Institutions in Shanghai.
The analysis tells Medical Service Quality showed a statistically significant effect on Service Value, Customer Satisfaction, and Customer Loyalty. Service Value also indicated a positive influence on Customer Satisfaction, and Customer Loyalty.
However, unlike a hypothesis, Service value didn’t work for the Customer Loyalty. With such results, this study can suggest a conceptual frame to establish a constructive relationship between the Service provider and Chinese Customers, which in turn may induce the relationship marketing hints of the Korean Medical institutions in Chinese Medical Market.
목차
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참고문헌 (68)
참고문헌 신청
Dodds, W. B. / 1985 / The Effect of Brand and Price information on subject product evaluations, In Advances in Consumer Research, 12 :85~90
Dodds, W. B. / 1991 / Effect of price, brand, and store information on buyers’ product evaluations / Journal of Marketing Research 28:307~319
Drew, James H. / 1987 / Service Value and Its Measurement: local telephone service in supernant, add value in consumer research: 6th annual services marketing proceedings / American Marketing Association
Ettinger, W. H. / 1998 / Consumer-perceived value: The key to a successful business strategy in the healthcare marketplace / Journal of the American Geriatrics Society 46(1):111~113
Fornell, C. / 1992 / A National Customer Satisfaction Barometer: The Swedish Experience / Journal of Marketing 56:6~21
Dodds, W. B. / 1991 / Effect of price, brand, and store information on buyers’ product evaluations / Journal of Marketing Research 28:307~319
Drew, James H. / 1987 / Service Value and Its Measurement: local telephone service in supernant, add value in consumer research: 6th annual services marketing proceedings / American Marketing Association
Ettinger, W. H. / 1998 / Consumer-perceived value: The key to a successful business strategy in the healthcare marketplace / Journal of the American Geriatrics Society 46(1):111~113
Fornell, C. / 1992 / A National Customer Satisfaction Barometer: The Swedish Experience / Journal of Marketing 56:6~21
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