지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Social consciousness of consumers across the globe is rising. Driven by an increase in‘ethical consumerism’, the global market for fair trade goods has grown enormously in thepast years. The purpose of this study is to address factors affecting consumer attitude towardspurchasing fair trade goods and purchase intention. Thus, this study developed and testedhypotheses beyond borrowing from the extant literature. A total of 210 respondents wereincluded. Structural equation modeling (AMOS 20) was used to examine the impact of factorson consumer attitude toward purchasing fair trade goods and as well as consumer attitudeon purchase intention. Most of the respondents are aware of fair trade and have partialpurchase experience. The results indicated that perceived quality, ethical consumption andCSR consciousness have significant impact on attitude among Korean consumers towardspurchasing fair trade goods. But, price fairness is not significant. In addition, Koreanconsumers’ purchasing intention for fair trade goods was affected by their attitude towardsbuying fair trade goods. Practical and managerial implications are further discussed.
목차
등록된 정보가 없습니다.
참고문헌 (33)
참고문헌 신청
Aaker, D. A. / 1991 / Managing Brand Equity: Capitalizing on Value of a Brand Name / The free press
Adams, M. / 2010 / Making a difference : ethical consumption and the everyday / The British Journal of Sociology 61 (2) : 256 ~ 274
Ajzen, I. / 1980 / Understanding attitudes and predicting social behaviour / Prentice-Hall
Ajzen, I. / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Processes 50 : 179 ~ 211
Ajzen, I. / 2005 / Handbook of attitudes and attitude change / Erlbaum
Adams, M. / 2010 / Making a difference : ethical consumption and the everyday / The British Journal of Sociology 61 (2) : 256 ~ 274
Ajzen, I. / 1980 / Understanding attitudes and predicting social behaviour / Prentice-Hall
Ajzen, I. / 1991 / The theory of planned behavior / Organizational Behavior and Human Decision Processes 50 : 179 ~ 211
Ajzen, I. / 2005 / Handbook of attitudes and attitude change / Erlbaum
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