지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
The purpose of this study is to: i) investigate the impact of logistics quality in import agency shopping mallson perceived value and customer satisfaction; ii) analyze the influence of logistics quality on the ultimate goalof customer loyalty; iii) draw strategic implications of this study’s findings in order to help improve logisticspolicy and quality for import agency shopping malls.
This study uses the results of 138 survey questionnaires from consumers who have made purchases fromimport agency shopping malls over a one year period. Hypothesis testing was done using LISREL 8.50. Ourresults are as follows:First, in our test of the impact of between logistic quality on perceived value (H1), delivery price, delivery characteristics, and customer service were found to be statistically significant, while order characteristics wasnot. Second, in the test of customer satisfaction (H2), the exact same results were found. Third, we found therelationship between perceived value and customer satisfaction/loyalty (H3) to be statistically significant. Finally,we found a significant positive relationship between customer satisfaction and customer loyalty.
목차
등록된 정보가 없습니다.
참고문헌 (29)
참고문헌 신청
Alba J. / 1997 / Interactive Home Shopping : Consumer, Retailer and Manufacturer Incentives to Participate in Electronic Marketplace / Journal of Marketing 61 (3) : 38 ~ 53
Anderson, E. W. / / Customer Satisfaction, Market Share, and Profitability: Findings from Sweden / Journal of Marketing 58 (3) : 53 ~ 60
Anderson, Eugene W. / 1993 / The Antecedents and Consequences of Customer Satisfaction for Firms / Marketing Science 12 (2) : 125 ~ 134
Brakus, J. Josko / 2009 / Brand Experience;What is It? How is It Measured? Does It Affect Loyalty? / Journal of Marketing 73 (3) : 52 ~ 68
Chang, E. C. / 2013 / Research Note : E-store Image, Perceived Value and Perceived Risk / Journal of Business Research 66 (7) : 864 ~ 870
Anderson, E. W. / / Customer Satisfaction, Market Share, and Profitability: Findings from Sweden / Journal of Marketing 58 (3) : 53 ~ 60
Anderson, Eugene W. / 1993 / The Antecedents and Consequences of Customer Satisfaction for Firms / Marketing Science 12 (2) : 125 ~ 134
Brakus, J. Josko / 2009 / Brand Experience;What is It? How is It Measured? Does It Affect Loyalty? / Journal of Marketing 73 (3) : 52 ~ 68
Chang, E. C. / 2013 / Research Note : E-store Image, Perceived Value and Perceived Risk / Journal of Business Research 66 (7) : 864 ~ 870
이 논문의 저자 정보
최근 본 자료
댓글(0)
0