지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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The growing popularity of internet shopping activity has opened up exciting opportunities for finding a new and efficient way of buying and better selling opportunities through the internet. Although the advance in information infrastructure makes connectivity possible to reach almost anywhere in the world, it does not necessarily ensure a successful development of an internet shopping environment. Many constraints, such as the security constraint, exist in information technology. Especially, the fears on the information theft and other security concerns keep this mode of internet shopping from developing as rapidly as it could. To assess internet security concerns, a scale to measure perceived web security has developed and the validity of this scale is assessed. A conceptual framework of internet shoppers’ perception was developed to investigate the relationship among perception on security. Technology Acceptance Model (TAM) is applied to develop the research model.
The result of this study shows that one's perceived usefulness regarding the web leads him or her to gather product information, which in turn leads the user to actually purchase a product. It may be highly unusual for a user to purchase on the web without using the web to gather information first.
목차
등록된 정보가 없습니다.
참고문헌 (16)
참고문헌 신청
Bentler, Peter M. / 1990 / Comparative Fit Indexes in Structural Models / Psychological Bulletin : 238 ~ 246
Computer Security Canada, Inc / / Media Examples of Security Breaches
Davis, Fred D. / 1986 / A Technology Acceptance Models for Empirically Testing New End-user Information Systems: Theory and Result / Sloan School of Management, Massachusetts Institute o
Davis, Fred D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / Management Information Systems Quarterly 13 (3) : 319 ~ 3
Delone, Williamand / 1992 / Information Systems Success: The Quest for the Dependant Variables / Information Systems Research 3 (1) : 60 ~ 95
Computer Security Canada, Inc / / Media Examples of Security Breaches
Davis, Fred D. / 1986 / A Technology Acceptance Models for Empirically Testing New End-user Information Systems: Theory and Result / Sloan School of Management, Massachusetts Institute o
Davis, Fred D. / 1989 / Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology / Management Information Systems Quarterly 13 (3) : 319 ~ 3
Delone, Williamand / 1992 / Information Systems Success: The Quest for the Dependant Variables / Information Systems Research 3 (1) : 60 ~ 95
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