지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Nowadays, with the growing interest in human rights or environment rights, the CSR is hotly debated. Also because of international organization's positive introduction atmosphere and rising standard of CSR in USA and Europe, the revel of intervention on CSR is being emphasized as being directly related to corporation survival.
But it is arguable about what the CSR is and where the scope of its responsibility is, and it doesn't show this problem's unified approach.
Also some studies show that the corporation still considers the activity of CSR as the cost and negative affecting on the corporate performance. According to this some studies, there are some negative views on the activity of CSR.
All of these situations make a company available to a set of activities, beyond the normal course of the Corporate Social Responsibility (the CSR). While the previous CSR activities have failed to alleviate social issue with little benefits of business activities, this dissertation suggests the emerging concept of the Strategic Corporate Social Responsibility (the Strategic CSR).
That is, the corporation considers the CSR as a new motivation through the CSR for Corporate Sustainability,Strategic Resource and Competitive Advantage.
Therefor, this study takes theories and international trend on CSR and the Strategic CSR, and seeks for solution to increase its competitiveness and Corporate Sustainability.
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참고문헌 (32)
참고문헌 신청
/ / Dow jones Sustainability Index
Altman Barbara W. / 1998 / Transformed Corporate Community Relations: A Management Tool for Achieving Corporate Citizenship / Business and Society Review 102 : 43 ~ 51
Andrews Kenneth R. / 1971 / The Concept of Corporate Strategy / Irwin
Andrews, Owen, / 2002 / Getting Started on Sustainability Reporting / Environmental Quality Management 11 (3) : 3 ~ 11
Boatright John R. / 2000 / Ethics and the Conduct of Business / Prentice-Hall
Altman Barbara W. / 1998 / Transformed Corporate Community Relations: A Management Tool for Achieving Corporate Citizenship / Business and Society Review 102 : 43 ~ 51
Andrews Kenneth R. / 1971 / The Concept of Corporate Strategy / Irwin
Andrews, Owen, / 2002 / Getting Started on Sustainability Reporting / Environmental Quality Management 11 (3) : 3 ~ 11
Boatright John R. / 2000 / Ethics and the Conduct of Business / Prentice-Hall
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