지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study has the purpose to examine which factors may affect American, Chinese and Indian consumers' purchasing on Korean-made automobiles. This study intimates that the factors, influencing the these three countries consumers' preference and purchase intention, contain country image, product attributes and brand personality. Operating the data collected in America, China, and India, Product attributes are found out as the significant variables commonly in all countries, and Brand personality are proved as the significant ones in two countries of China and India. And Country image is revealed to play an important role in the only Indian consumers' behaviors to Korean-made cars. This study shows that the representative brands with a characteristic and individual personality have to be developed with a country image.
The results of this study is summarized as follow:Firstly, country Image of Korea is partially proved to affect significantly for only Indian consumers to select Korean-made cars. Secondly, product attribute of Korean cars are statistically proved and analyzed positively to make the consumers of all countries: America, China and India purchase Korean motors in each local market. Finally, brand personality is another significantly affecting consumers behaviors of preference and intention to purchase in two countries of China and India.
목차
등록된 정보가 없습니다.
참고문헌 (8)
참고문헌 신청
Aaker, Jennifer L. / 1995 / Managment as Sets and Skills: the Key to a Sustainable Competitive Advantages / Commercial Management Review (Winter)
Chao, Paul / 1993 / Partitioning Country of Origin Effects: Consumer Evaluation of Hybrid Product / Journal of International Business Studies 24 (2)
Han, C. M. / 1988 / Counrty-of-Origin Effects for Uni-National and Bi-National Products / Journal of International Business Studies 16 (Summer)
Nagashima, A. / 1970 / Comparison of Japanese and US Attitudes Towards Foreign Product / Journal of Marketing 34 (January)
Nagashima, A. / 1977 / A Comparative ‘Made In’ Product Image Survey Among Japanese Businessmen / Journal of Marketing 41 (July)
Chao, Paul / 1993 / Partitioning Country of Origin Effects: Consumer Evaluation of Hybrid Product / Journal of International Business Studies 24 (2)
Han, C. M. / 1988 / Counrty-of-Origin Effects for Uni-National and Bi-National Products / Journal of International Business Studies 16 (Summer)
Nagashima, A. / 1970 / Comparison of Japanese and US Attitudes Towards Foreign Product / Journal of Marketing 34 (January)
Nagashima, A. / 1977 / A Comparative ‘Made In’ Product Image Survey Among Japanese Businessmen / Journal of Marketing 41 (July)
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