지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이 논문의 연구 히스토리 (3)
2014
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This study explores on the MNE’s localization between advanced economy and emergingmarket. Moreover, it tries to compare resource and strategy of localization in accordancewith product market heterogeneity. There has been little research on the topic in whichlocalization is to be explored in terms of industry globalization potential, product market, andsubsidiary, hitherto. In other words, integrative approach is necessary to shed light on thelocalization issues in international business. That is, micro institution perspective is shown toelicit the relationship between product market characteristics and subsidiary’s localization. Inreality, micro institutions seem to be infrastructure of product market as informal institutionlike consumption, consumer needs, strategic importance, competitive forces, and dominantlocal player. Under those circumstances, analyzed the internationalization case of LGElectronics, made inroad into the U.S. and Indian market. According to the case analysis, theresearch showed that strategy, competence and level of localization can be dependent on thesituation in local product market. It also implied that more locally responsive strategies arerequired to be suitable to emerging market. In conclusion, localization mechanism is indispensable to understand the nature of product market characteristics in emerging market,furthermore to tailor to the market in the early stage of entry.
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참고문헌 (27)
참고문헌 신청
Bamberger, P. / 2008 / Beyond contextualization : Using context theories to narrow the micro-macro gap in management research / Academy of Management Journal 51 (5) : 839 ~ 8
Buckley, P. / 2002 / Is the international business research agenda running out of steam? / Journal of International Business Studies 33 : 365 ~ 373
Cavusgil, S. / 1993 / Product and promotion adaptation in export ventures: An empirical investigation / Journal of International Business Studies 3Q : 479 ~ 506
Cui, G. / 2000 / Emerging market segments in a transitional economy : A study of urban consumers in China / Journal of International Marketing 9 (1) : 84 ~ 106
Cui, G. / 2000 / Regional market segments of China : opportunities and barriers in a big emerging market / Journal of Consumer Marketing 17 (1) : 55 ~ 72
Buckley, P. / 2002 / Is the international business research agenda running out of steam? / Journal of International Business Studies 33 : 365 ~ 373
Cavusgil, S. / 1993 / Product and promotion adaptation in export ventures: An empirical investigation / Journal of International Business Studies 3Q : 479 ~ 506
Cui, G. / 2000 / Emerging market segments in a transitional economy : A study of urban consumers in China / Journal of International Marketing 9 (1) : 84 ~ 106
Cui, G. / 2000 / Regional market segments of China : opportunities and barriers in a big emerging market / Journal of Consumer Marketing 17 (1) : 55 ~ 72
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