지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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People's dwelling patterns get more various. Especially, the rate of apartment dwellers is being increased. The reasons that people should move including the change of life style are frequently created. Few moving packages are usually moved by an delivery van, but for the cases moving into a high-rise building or using a ladder-truck, it is advantageous for customers to use a moving company service. A moving company service's function does not simply deliver the moving packages into a new building, but such provides various services including the shipping, the wrapping and the displaying services. So most customers tend to use a moving company at moving the house. As the frequency of move and the amount of moving packages are being increased, so the moving company is gradually developed into a moving specializer(3PL).
This study performed the empirical analysis in using the adapted PZB model(1988) suitably for the delivery service. As the result of analysis, it was found that the quickness, the safety and the information providing ability positively influenced on the customer's brand recognition. However it was revealed that the economic efficiency and the kindness did not influence positively on the customers' recognition. From the indications of this study, it needs to understand and analyze the cost structure so as to lower the moving company's service fee. Additionally, it is considered that the customer's recognition degree on a moving company's brand should be increased through enough education and practices fostering the customer-oriented thinking way targeting the delivery workers, clerks as well as the company manage toward the direction of increasing the kindness degree.
목차
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참고문헌 (32)
참고문헌 신청
Aaker, David A. / 1996 / Building Strong Brands / Free Press
Aaker, Jennifer L. / 1997 / Dimensions of Brand Personality / Journal of Marketing Research 34 : 347 ~ 356
Anderson, J. C. / 1988 / Structural Equation Modeling in Practice: a review and recommended two-step approach / Psychological Bulletin 103 : 411 ~ 423
Fiorenzo, Franceschini / 2000 / Quality Evaluation in Logistics Services / International Journal of Agile Management Systems 2 (1) : 49 ~ 53
Fornell, C. / 1981 / Evaluation Structural Equation Models with Unobservable Variable and Measurement Error / Journal of Marketing Research 18 : 39 ~ 50
Aaker, Jennifer L. / 1997 / Dimensions of Brand Personality / Journal of Marketing Research 34 : 347 ~ 356
Anderson, J. C. / 1988 / Structural Equation Modeling in Practice: a review and recommended two-step approach / Psychological Bulletin 103 : 411 ~ 423
Fiorenzo, Franceschini / 2000 / Quality Evaluation in Logistics Services / International Journal of Agile Management Systems 2 (1) : 49 ~ 53
Fornell, C. / 1981 / Evaluation Structural Equation Models with Unobservable Variable and Measurement Error / Journal of Marketing Research 18 : 39 ~ 50
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