지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study aimed to explore that visitor's Motivation and Physical Environment Perception in Exhibition have affected on Behavioral Intentions. As the result of factor analysis and regression analysis, it was found that there are three factors(knowledge seek, novelty seek, sociality seek) of visitor's Motivation in Exhibition and three factors(Aesthetic values, Accessibility, functionality) of Physical Environment Perception in Exhibition center. As the result of regression analysis, knowledge seek(education, business information, new product trend), novelty seek(trip purpose, pastime, daily change) and sociality seek(people with friends, industry social, interest item)have affected on behavioral intentions. Also Aesthetic values(architecture art, color, illumination),Accessibility(location, transportation, scale) and functionality(layout, temperature, smell, sound) have affected on behavioral intentions. International exhibition have to attract many visitors and many visitors were satisfied with exhibition. Visitors who were satisfied with exhibition lead to revisit and speak to their close associates their satisfying experience very actively. Like this, Raising of behavior intention of exhibition visitor is the best way to improve service and physical environment.
목차
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참고문헌 (54)
참고문헌 신청
Grant, Y. N. / 1996 / The meeting selection process: A demographic profile of attendees clustered by criteria utilized in selecting meetings / Hospitality Research Journal 20(1):245~257
Gronroos, C. / 1987 / Developing the service offering: a source of competitive advantage in add value your service / American Marketing Association :81~85
Hinkin, T. R / 1998 / The service imperative: Factors driving meeting effectiveness / Cornell Hotel and Restaurant Administration Quarterly :59~67
Hui, M. / Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience / Journal of Consumer Research 18:174~184
Hsu, C. H. C. / 2010 / Expectation, motivation and attitude: A tourist behavioral model / Journal of Travel Research 49(3):282~296
Gronroos, C. / 1987 / Developing the service offering: a source of competitive advantage in add value your service / American Marketing Association :81~85
Hinkin, T. R / 1998 / The service imperative: Factors driving meeting effectiveness / Cornell Hotel and Restaurant Administration Quarterly :59~67
Hui, M. / Perceived Control and the Effects of Crowding and Consumer Choice on the Service Experience / Journal of Consumer Research 18:174~184
Hsu, C. H. C. / 2010 / Expectation, motivation and attitude: A tourist behavioral model / Journal of Travel Research 49(3):282~296
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