지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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This study analyzes how social responsibility activities of two Korean Firms in the India market affected company-consumer identification, evaluation of Korean products and consumer behavioral responses by Indian consumer. It includes two findings. First, Indian consumers showed a favorable response to the efforts of two Korean companies to take their social responsibility and such corporate social responsibility turn out to be positively influential on company-consumer identification. Second, the company-consumer identification as to two Korean companies displayed by Indian consumers induces positive influences on Korean products, which induces positive influences on Indian consumers’ behavioral responses. These outcomes show that two Korean corporations entering India market should make more efforts to build a long-term business strategy and continue to provide their social services for the Indian society.
목차
등록된 정보가 없습니다.
참고문헌 (29)
참고문헌 신청
Aaker, D. A. / 1996 / Building strong brands / New York: The Free Press
Anderson, James C. / 1988 / Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach / Psychology Bulletin 103 (3) : 411 ~ 423
Ashforth, B. E. / 1989 / Social identity theory and the organization / Academy of Management Review 14 (1) : 20 ~ 39
Ashforth, B. E. / 1992 / Alumni and Their Alma Mater: a Partial Test of the Reformulated Model of Organizational Identification / Journal of Organizational Behavior 13 : 103
Bergami, Massimo / 2000 / Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspect of Social Identity in the Organization / British Journal of Soci
Anderson, James C. / 1988 / Structural Equation Modeling in Practice: A Review and Recommended Two-Step Approach / Psychology Bulletin 103 (3) : 411 ~ 423
Ashforth, B. E. / 1989 / Social identity theory and the organization / Academy of Management Review 14 (1) : 20 ~ 39
Ashforth, B. E. / 1992 / Alumni and Their Alma Mater: a Partial Test of the Reformulated Model of Organizational Identification / Journal of Organizational Behavior 13 : 103
Bergami, Massimo / 2000 / Self-Categorization, Affective Commitment and Group Self-Esteem as Distinct Aspect of Social Identity in the Organization / British Journal of Soci
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