지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Export-ventures are one of the strategic choices for a firm that desires to compete globally, especially when the firm’s resources are limited. Although research has suggested that export-ventures are valuable options, few studies have explained the long-term success of export-ventures. The present study examines the key factors that influence export-venture success. Based on the resource-advantage theory of competition, the study theorizes the key relationships between export-ventures’ resources and positional advantage. These relationships are tested using data from a survey of export firms in the United States of America. The data are analyzed using partial least square analysis. The structural model shows that export competence was positively related to export-venture positional advantage. In contrast, the relationship between brand awareness and export-venture positional advantage was insignificant. Manufacturing capability was positively related to export-venture positional advantage. Likewise, partnering experience was positively related to export-venture positional advantage. The relationship-destroying factors, however, were negatively related to export-venture positional advantage.
목차
등록된 정보가 없습니다.
참고문헌 (24)
참고문헌 신청
Aaby, Nils-Erik / 1989 / Managerial Influences on Export Performance: A Review of the Empirical Literature, 1978-88 / Industrial Marketing Review 6 (4) : 7 ~ 26
Ambler, Tim / 1999 / The Effect of Channel Relationships and Guanxi on the Performance of Interprovince Export Ventures in the People’s Republic of China / International Jou
Anderson, James C / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54
Armstrong, J. Scott / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14 : 396 ~ 402
Arnett, Dennis B. / 2003 / Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis : A Method and Applications / Journal of Retailing 79 (3) : 16
Ambler, Tim / 1999 / The Effect of Channel Relationships and Guanxi on the Performance of Interprovince Export Ventures in the People’s Republic of China / International Jou
Anderson, James C / 1990 / A Model of Distributor Firm and Manufacturer Firm Working Partnerships / Journal of Marketing 54
Armstrong, J. Scott / 1977 / Estimating Non-response Bias in Mail Surveys / Journal of Marketing Research 14 : 396 ~ 402
Arnett, Dennis B. / 2003 / Developing Parsimonious Retailer Equity Indexes Using Partial Least Squares Analysis : A Method and Applications / Journal of Retailing 79 (3) : 16
이 논문의 저자 정보
최근 본 자료
댓글(0)
0