지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Most research studies on product innovations focus on the adoption and diffusion of successful innovations. However, since adoption may begin after consumer resistance is overcome, understanding consumer resistance is important. To understand fully the mechanism of consumer resistance and acceptance, the authors develop a new model integrating consumer resistance and acceptance of product innovations. Relevant literature is reviewed to provide the theoretical rationale for the proposed model. The model postulates that compatibility, perceived risks, and perceived product image affect consumer resistance. It also postulates that social influence has a positive impact on consumer resistance and has a negative impact on perceived usefulness. The resistance, perceived usefulness, and perceived ease of use influence consumers’ intention to adopt product innovations. In turn, the intention to adopt product innovations influences the actual adoption of them. Finally, scholarly and managerial implications are discussed and directions for future research are proposed.
목차
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참고문헌 (74)
참고문헌 신청
van der Heijden / 2003 / Understanding Online Purchase Intentions:Contributions from Technology and Trust Perspectives / European Journal of Information Systems Archive 12(1):41~48
Herbig, Paul A. / 1992 / Customer Acceptance:The Key to Successful Introductions of Innovations / Marketing Intelligence and Planning 10(1):4~15
Hirschheim, Rudy / 1988 / Information Systems and User Resistance,Theory and Practice / The Computer Journal 31(5):398~408
Hirschman,Elizabeth C. / 1980 / Innovativeness,Novelty Seeking,and Consumer Creativity / Journal of Consumer Research 7(3):283~295
Igbaria, Magid / 1997 / Personal Computing Acceptance Factors in Small Firms:A Structural Equation Model / MIS Quarterly 21(3):279~305
Herbig, Paul A. / 1992 / Customer Acceptance:The Key to Successful Introductions of Innovations / Marketing Intelligence and Planning 10(1):4~15
Hirschheim, Rudy / 1988 / Information Systems and User Resistance,Theory and Practice / The Computer Journal 31(5):398~408
Hirschman,Elizabeth C. / 1980 / Innovativeness,Novelty Seeking,and Consumer Creativity / Journal of Consumer Research 7(3):283~295
Igbaria, Magid / 1997 / Personal Computing Acceptance Factors in Small Firms:A Structural Equation Model / MIS Quarterly 21(3):279~305
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