지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국자료분석학회 Journal of The Korean Data Analysis Society Journal of The Korean Data Analysis Society 제13권 제6호
- 발행연도
- 2011.1
- 수록면
- 2,825 - 2,837 (13page)
이용수
초록· 키워드
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The purpose of this study is to examine the influence of the slot players’ satisfaction with slot attributes on their emotional responses, trust, and behavioral intentions. Based on a literature review, the proposed model with seven hypotheses was developed. Confirmatory factor analysis and structural equation modeling analysis were performed to test the proposed model. The results demonstrated that satisfaction with slot game attributes (slot machines and payouts) significantly influenced on slot players' behaviors such as emotional responses, trust, and behavioral intentions. Investigating the slot players' satisfaction with slot game attributes is very crucial to provide exceptional slot gaming experience. The results of the current study can assist casino in offering outstanding slot gaming experience to slot players and creating loyal slot players, thus help casinos to increase revenues from slot players.
목차
등록된 정보가 없습니다.
참고문헌 (43)
참고문헌 신청
Lucas,A.F / 2003 / The determinants and effects of slot servicescape satisfaction in a Las Vegas hotel casino / UNLV Gaming Research & Review Journal 7(1):1~19
Lucas, A. F. / 2001 / Managing the slot operations of a hotel casino in the Las Vegas locals’ market / Journal of Hospitality and Tourism Research 25(3):289~301
Matzler, K. / 2008 / Risk aversion and brand loyalty: The mediating role of brand trust and brand affect / Journal of Product & Brand Management 17(3):154~162
Mayer, K. J. / 1998 / Gaming customer satisfaction: An exploratory study / Journal of Travel Research 37:178~183
Mehrabian, A. / 1974 / An approach to environmental psychology / Massachusetts Institute of Technology
Lucas, A. F. / 2001 / Managing the slot operations of a hotel casino in the Las Vegas locals’ market / Journal of Hospitality and Tourism Research 25(3):289~301
Matzler, K. / 2008 / Risk aversion and brand loyalty: The mediating role of brand trust and brand affect / Journal of Product & Brand Management 17(3):154~162
Mayer, K. J. / 1998 / Gaming customer satisfaction: An exploratory study / Journal of Travel Research 37:178~183
Mehrabian, A. / 1974 / An approach to environmental psychology / Massachusetts Institute of Technology
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