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An Alternative Method of Missing Data for Improving Rank Fitting in Collaborative Filtering
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협력적 필터링에서 순위일치도 향상을 위한 결측치 대체 방법

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An Alternative Method of Missing Data for Improving Rank Fitting in Collaborative Filtering
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Collaborative filtering is the algorithm to predict customers’ preference of products they has not purchased by using the rating scores for goods they bought before, and has been used as a tool to provide personalized service to customers in e-commerce. General methods for evaluating the accuracy of the algorithm are MAE and RMSE to measure the accuracy of the prediction, and top-n and rank fitting to measure the accuracy of the sequence. They are influenced by the number of co-pairs or neighbors of preferences evaluating customers. When the rating data is sparsity, this algorithm has the disadvantage that the accuracy of prediction and rank fitting are low. Rank fitting is important for the exact recommendation in product recommendation. In this study, we conducted a study on the new alternative methods for missing preference ratings to improve rank fitting. We improved rank fitting by using the methods increasing the number of neighbors and co-pairs as alternative method of missing data. Also, we identified to further increase rank fitting by using the weights of co-pair. This method will be able to solve the early disadvantages of recommendation system in sparsity.

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