지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose: The aim of this study was to evaluate patient satisfaction and indirect marketing effects (recommendation, hospital re-visit intention) and additionally to calculate the expected incomes by clinical nurse specialists (CNS). Methods: Sixty-six patients who had lower varicose vein removal surgery performed at two general hospitals from August 1 to November 30, 2008, were recruited. The effects were evaluated by degree of patient satisfaction, the number of personal recommendations given, rate of hospital re-visit intention, and indirect marketing effects. Indirect marketing effects were calculated as the total cost of surgery multiplied by the score of other variables. Results: The patient satisfaction score was 0.82 for CNS and 0.43 for general nurses (GN). The number of personal recommendations given was 2.5 for CNS and 1.1 for GN. The rate of hospital re-visit intention was 0.31 for CNS and 0.21 fot GN. The ratio of expected incomes between CNS and GN is 2.07 to 1.
Conclusion: We found that when a CNS serves a patient, satisfaction, number of personal recommendations,hospital re-visit intention, and indirect marketing effects were higher than those of GN. These results show that CNS have dominant roles and functions and that the effects of CNS employment can be measured using economics parameters.
목차
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참고문헌 (25)
참고문헌 신청
Anderson, E. W. / 1993 / The antecedents and consequences of customer satisfaction for firms / Marke Sci 12 (2) : 125 ~ 143
Bone, P. F / 1995 / Word-of-mouth effects on short-term and long-term product judgements / J Busi Res 32 (3) : 213 ~ 223
Chang, C. J. / 1995 / A study on the nursing time in nursing units in hospital to applied computer system / J Nur Acad Soci 25 (3) : 441 ~ 455
Choi, K. S / 2000 / Structural modeling of quality, satisfaction, value and purchase intention in health care service / Korean J Prev Med 33 (4) : 426 ~ 435
Chung, J. H. / 2005 / Word-ofmouth senders' message choice behavior / J Cons Stu 16 (2) : 15 ~ 36
Bone, P. F / 1995 / Word-of-mouth effects on short-term and long-term product judgements / J Busi Res 32 (3) : 213 ~ 223
Chang, C. J. / 1995 / A study on the nursing time in nursing units in hospital to applied computer system / J Nur Acad Soci 25 (3) : 441 ~ 455
Choi, K. S / 2000 / Structural modeling of quality, satisfaction, value and purchase intention in health care service / Korean J Prev Med 33 (4) : 426 ~ 435
Chung, J. H. / 2005 / Word-ofmouth senders' message choice behavior / J Cons Stu 16 (2) : 15 ~ 36
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