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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제24권 제2호
- 발행연도
- 2014.1
- 수록면
- 172 - 188 (17page)
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This study focuses on the values constituting a Lifestyles of Health and Sustainability(LOHAS)-oriented lifestyle. It reveals how the Tohoku Earthquake affected thelifestyles and consumption behaviors of consumers. The study consists of two substudies.
In Study 1, the values constituting a LOHAS-oriented lifestyle are specified.
Additionally, the manner in which those values change is shown based on a statisticalanalysis of consumer survey data collected at five points in time. In Study 2, lifestylesare classified using the value indicators identified in Study 1 to analyze how the TohokuEarthquake changed the lifestyles of consumers and affected their behaviors. Theresults show that all consumers values were affected by the Tohoku Earthquake,however, they were all affected in varying degrees. The purchasing of eco products andhealth products are affected more by the lifestyles of consumers based on their valuesthan by the earthquake.
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참고문헌 (35)
참고문헌 신청
Schwartz, S. H. / 1997 / Motivation and culture / Routledge
Scott, D. / 1994 / Environmental attitudes and behavior : A Pennsylvania survey / Environment and Behavior 26:239~260
Sneath, J. Z. / 2009 / Coping with a natural disaster : Losses, emotions, and impulsive and compulsive buying / Marketing Letters 20:45~60
So¨ rbom, D. / 1974 / A general method for studying differences in factor means and factor structure between groups / British Journal of Mathematical and Statistical Psychology 27:229~239
Usunier, J. / 2009 / Marketing across cultures / Prentice Hall
Scott, D. / 1994 / Environmental attitudes and behavior : A Pennsylvania survey / Environment and Behavior 26:239~260
Sneath, J. Z. / 2009 / Coping with a natural disaster : Losses, emotions, and impulsive and compulsive buying / Marketing Letters 20:45~60
So¨ rbom, D. / 1974 / A general method for studying differences in factor means and factor structure between groups / British Journal of Mathematical and Statistical Psychology 27:229~239
Usunier, J. / 2009 / Marketing across cultures / Prentice Hall
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