지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제23권 제4호
- 발행연도
- 2013.1
- 수록면
- 435 - 459 (25page)
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초록· 키워드
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The present study deals with the S-O-R framework. The past five decades of research have successfully validated the S-O-R model in offline and online contexts. However,there is still room for improvement. In particular, hedonic aspects have been proposed as distinctive aspects to differentiate companies from their competitors. Previous researchers have (1) been somewhat reluctant to investigate dominance and other emotional responses, and (2) produced mixed results regarding the impact of atmospherics and emotional responses on behavior. Building on this tradition of research, this study investigates the S-O-R model by incorporating delight as an additional emotional response and tests the moderating effects of consumers’ involvement and shopping environments (three-way interactional effects) in connection with the links among atmospherics, emotions, and intentions. The current findings demonstrate that the model fit better for low-involvement consumers than for high-involvement consumers. This was true for both offline and online environments. The results show that layout and information are two important factors in pleasing and arousing consumers, especially in the case of low-involvement consumers, and that delight is determined by both arousal and pleasure but is a determinant of both intention and word-of-mouth only for consumers with low involvement, whether they are in offline or online environments. The theoretical and practical implications are discussed in the conclusion.
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참고문헌 (24)
참고문헌 신청
Babin, B. J. / 1995 / Consumer self-regulation in a retail environment / Journal of Retailing 71 : 47 ~ 70
Baker, J. / 1992 / An experimental approach to making retail store environmental decisions / Journal of Retailing 68 : 445 ~ 460
Baker, J. / 1994 / The influence of store environment on quality inferences and store image / Journal of the Academy of Marketing Science 22 : 328 ~ 339
Baron, R. M. / 1986 / The moderator ? mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations / Journal of Perso
Chin, W. W. / 1998 / The partial least squares approach to structural equation modeling, In Modern methods for business research / Lawrence Erlbaum Associates : 295 ~ 336
Baker, J. / 1992 / An experimental approach to making retail store environmental decisions / Journal of Retailing 68 : 445 ~ 460
Baker, J. / 1994 / The influence of store environment on quality inferences and store image / Journal of the Academy of Marketing Science 22 : 328 ~ 339
Baron, R. M. / 1986 / The moderator ? mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations / Journal of Perso
Chin, W. W. / 1998 / The partial least squares approach to structural equation modeling, In Modern methods for business research / Lawrence Erlbaum Associates : 295 ~ 336
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