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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제22권 제1호
- 발행연도
- 2012.1
- 수록면
- 70 - 82 (13page)
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초록· 키워드
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This study looks at how a dimension of culture, self-construal, which is an individual’s self in relation to others, can help explain why certain types of products are enthusiastically chosen by consumers in some cultures but not in others. Results find that self-construal in individualist and collectivist cultures helps explain the types of products chosen by consumers. Data were collected in Australia, South Korea, Taiwan and the United States. Nationality, the independent/interdependent traits of consumers,and gender have an impact. Independent traits are important for product choice in individualist cultures but not in collectivist cultures, whereas interdependent traits can be an important factor in both types of culture.
목차
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참고문헌 (25)
참고문헌 신청
Aaker, J. L. / 1997 / The effect of cultural orientation on persuasion / Journal of Consumer Research 24 (3) : 314 ~ 328
Aaker, J. L. / 2001 / Culture-dependent assimilation and differentiation of the self: Preference for consumption symbols in the United States and China / Journal of Cross-Cul
Ackerman, D. / 2001 / Can culture affect prices? A cross-cultural study of shopping and retail prices / Journal of Retailing 77 (1) : 12 ~ 14
Blankson, C. / 2007 / Determinants of banks selection in USA, Taiwan and Ghana / The International Journal of Bank Marketing 25 (7) : 469 ~ 489
Boddewyn, J. J. / 1986 / Standardization in international marketing: Is Ted Levitt in fact right? / Business Horizons 29 (6) : 69 ~ 75
Aaker, J. L. / 2001 / Culture-dependent assimilation and differentiation of the self: Preference for consumption symbols in the United States and China / Journal of Cross-Cul
Ackerman, D. / 2001 / Can culture affect prices? A cross-cultural study of shopping and retail prices / Journal of Retailing 77 (1) : 12 ~ 14
Blankson, C. / 2007 / Determinants of banks selection in USA, Taiwan and Ghana / The International Journal of Bank Marketing 25 (7) : 469 ~ 489
Boddewyn, J. J. / 1986 / Standardization in international marketing: Is Ted Levitt in fact right? / Business Horizons 29 (6) : 69 ~ 75
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