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- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제20권 제1호
- 발행연도
- 2010.1
- 수록면
- 1 - 2 (2page)
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作为全球营销科学学报本期特刊的合作编辑，我们非常高兴出版了与时装营销相关并关注当前论题的高水平研究论文。全球营销科学学报本期特刊是韩国营销科学学会（KAMS）和国际纺织服装联合会(ITAA)通过不断努力宣传全球的时装营销学者的成果。本期出版的所有论文均在2009年国际纺织服装联合会和韩国营销科学学会的“在竞争激烈的环境中的时装营销研究”的联合专题研讨会中首次发表。此次联合专题研讨会与国际纺织服装联合会的年会一起在美国华盛顿的贝尔维举行。韩国延世大学的高银珠博士和美国俄勒冈州立大学的Leslie Burns博士共同负责此次专题研讨会。我们鼓励来自不同国家和研究机构的发表者和作者为本期特刊完善他们的文稿。稿件投至合作编辑，在本期特刊出版前所有的投稿稿件都被严谨公正的审阅和再次编辑。本期特刊增强了全球时装营销机制的合作研究和跨文化测试。特刊中论文的主题可以归纳为两个方面：时装市场中的消费者行为和有关企业社会责任的议题
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참고문헌 (7)
참고문헌 신청
Eun Young Kim / 2010 / Modeling Brand Equity for Lifestyle Brand Extensions: A Strategic Approach into Generation Y vs. Baby Boomer / Journal of Global Scholars of Marketing
Eunha Chun / 2010 / Collaboration Strategies of Fashion Companies and Customer Attitudes / Journal of Global Scholars of Marketing Science(마케팅과학연구) 20 (1) : 3 ~ 13
Hee Won Sung / 2010 / Typology of Korean Eco-sumers: Based on Clothing Disposal Behaviors / Journal of Global Scholars of Marketing Science(마케팅과학연구) 20 (1) : 58 ~ 68
Kim, Kyung Hoon / 2010 / Examining the relationship among customer equity, customer lifetime value and attitude toward luxury brand / Journal of Global Academy of Marketing S
Ko, Eunju / 2010 / Moderating effect of lifestyle in consumer behavior of loungewear with Korean traditional fashion design elements / Journal of Global Academy of Marketing
Eunha Chun / 2010 / Collaboration Strategies of Fashion Companies and Customer Attitudes / Journal of Global Scholars of Marketing Science(마케팅과학연구) 20 (1) : 3 ~ 13
Hee Won Sung / 2010 / Typology of Korean Eco-sumers: Based on Clothing Disposal Behaviors / Journal of Global Scholars of Marketing Science(마케팅과학연구) 20 (1) : 58 ~ 68
Kim, Kyung Hoon / 2010 / Examining the relationship among customer equity, customer lifetime value and attitude toward luxury brand / Journal of Global Academy of Marketing S
Ko, Eunju / 2010 / Moderating effect of lifestyle in consumer behavior of loungewear with Korean traditional fashion design elements / Journal of Global Academy of Marketing
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