지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제23권 제1호
- 발행연도
- 2013.1
- 수록면
- 92 - 108 (17page)
이용수
초록· 키워드
오류제보하기
Using the Uses and Gratifications paradigm, the present study examines motives for playing sport video games (SVG). Based on motivations, this study identifies segments of SVG users using a cluster analysis, and then explores potential similarities and differences between segments based upon demographic and behavioral variables. With a sample of 378 SVG users from four popular video game websites, the cluster analysis yielded two distinct clusters: Fun seekers and Fantasy seekers. Results indicated that the members of each cluster seek various gratifications from SVG use. Each cluster also was further distinguished based upon gender, marital status, and media consumption behaviors. Implications are discussed relative to virtual sport experience in the mediated environment and its corresponding marketing strategies.
목차
등록된 정보가 없습니다.
참고문헌 (37)
참고문헌 신청
Rubin, A. M. / 1994 / Media effects: advances in theory and research / Lawrence Erlbaum Associates :417~436
Rubin, A. M. / 1987 / Audience activity and television news gratifications / Communication Research 14:58~84
Ruggiero, T. / 2000 / Uses and gratification theory in the 21st century / Mass Communication & Society 3:3~37
Selnow, G. W. / 1984 / Playing videogames : the electronic friends / Journal of Communication 4:148~156
Sherry, J. L. / 2006 / Video game uses and gratifications as predictors of use and game preference, In Playing computer games: Motives, responses, and consequences / Erlbaum
Rubin, A. M. / 1987 / Audience activity and television news gratifications / Communication Research 14:58~84
Ruggiero, T. / 2000 / Uses and gratification theory in the 21st century / Mass Communication & Society 3:3~37
Selnow, G. W. / 1984 / Playing videogames : the electronic friends / Journal of Communication 4:148~156
Sherry, J. L. / 2006 / Video game uses and gratifications as predictors of use and game preference, In Playing computer games: Motives, responses, and consequences / Erlbaum
이 논문의 저자 정보
최근 본 자료
댓글(0)
0