지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국마케팅과학회 Journal of Global Scholars of Marketing Science(마케팅과학연구) Journal of Global Scholars of Marketing Science(마케팅과학연구) 제23권 제3호
- 발행연도
- 2013.1
- 수록면
- 338 - 355 (18page)
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초록· 키워드
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This study illustrates the individual motivations and outcomes of professional community participation. The data for the study were collected using an online questionnaire, which was distributed among highly educated commercial professionals in various business areas. The questionnaire was composed of questions mapping attitudes and behaviors in professional communities. These data were analyzed using factor analysis and cluster analysis in order to define the underlying dimensions of professional communality and to form a typology of participants attending communal events and contributing to the knowledge of these communities.
On the basis of factor analysis of the data, 11 factors influencing community participation emerged. These were: identification, employer’s attitude, social interaction ties, trust, altruism, knowledge power, time and effort, reciprocity, brand image versus identity, reputation and status, and knowledge self-efficacy. Furthermore,when applying cluster analysis to the data, four different participation profiles could be extracted based on these factors. These were named communal altruists, information brokers, strongly committed professionals, and social capital hoarders. These groups differ significantly due to their expectations of outcomes as well as their behaviors within professional communities.
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참고문헌 (22)
참고문헌 신청
Ardichivili, A. / 2003 / Motivation and barriers to participation in virtual knowledge-sharing communities of practice / Journal of Knowledge Management 7 : 64 ~ 77
Awazu, Y. / 2004 / Informal network players, knowledge integration, and competitive advantage / Journal of Knowledge Management 8 : 62 ~ 70
Bergman, J. / 2004 / Managing knowledge creation and sharing ? scenarios and dynamic capabilities in inter-industrial knowledge networks / Journal of Knowledge Management 8 :
Bouty, I. / 2000 / Interpersonal and interaction influences on informal resource exchanges between R&D researchers across organizational boundaries / Academy of Managemen
Chen, C. / 2010 / To give or to receive? Factors influencing members’ knowledge sharing and community promotion in professional virtual communities / Information and Managem
Awazu, Y. / 2004 / Informal network players, knowledge integration, and competitive advantage / Journal of Knowledge Management 8 : 62 ~ 70
Bergman, J. / 2004 / Managing knowledge creation and sharing ? scenarios and dynamic capabilities in inter-industrial knowledge networks / Journal of Knowledge Management 8 :
Bouty, I. / 2000 / Interpersonal and interaction influences on informal resource exchanges between R&D researchers across organizational boundaries / Academy of Managemen
Chen, C. / 2010 / To give or to receive? Factors influencing members’ knowledge sharing and community promotion in professional virtual communities / Information and Managem
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