The advent of new medium such as radio, television, video, internet, etc. induced the change in photojournalists. However, change in the media environment was achieved extensively, enough to put the past 90 years’ change in the shade. Alterations of environment for the photographers due to the progress of digital environment and internet media came to threaten the very existence of photojournalists in their media structure. This study inquires how newspaper publishers and photojournalists adapt to the changes in their surroundings to transform the structure and evolve on. Therefore, on the premise that technological advancement complicate the media market, put it in a state of chaos to undergo consistent evolution, the following were induced: whether the photojournalists adapt well to the shifting media environment, which rapidly transforms itself centered on the media evolution, to contribute to producing good quality media; whether they play a role in transforming the photo department, newspaper publishing company, or news agency they are affiliated with into a result-oriented organization; and how they adapt. In the process the researcher borrowed organizational transformation as framework of analysis and translation. The theory of organizational transformation emphasizes setting a vision towards which the organization should head, and deliberately attempting the change that the organization with the participation of its constituents to increase the satisfaction of the inner and outer clients, readers and users, ultimately creating a result-oriented group. The present study can contribute to find out how photojournalists, photography departments, newspaper organizations, and news agencies adapt to the environment, how the organization transforms in a positive way to elevate the quality of contents for the photojournalists producing photo image media and the consuming readers and users can be satisfied in. Hopefully, on the basis of the research results, photography improves in quality and ultimately advancement of photojournalism can be achieved.