지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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The purpose of this study is to examine the influence of expected values for appearance management on interest in make-up and cosmetics evaluation criteria. Questionnaires are being administered to 244 college students from the Deagu Metropolitan City and Kyungbook province. The frequency, factor analysis, reliability analysis, regression analysis, and t-test are used for data analysis. Expected values of appearance management are categorized into pleasure/satisfaction, other-expectancy, power value and conformity. Interest in make-up factors are found to be leadership in make-up, others-oriented, and appearance satisfactions. Cosmetics evaluation criteria are categorized into 4 factors such as skin suitability, pursuit of utility, non-essential attributes and symbolism. Pleasure/satisfaction, and conformity are the sub-variables of expected values for appearance management and have significant effects on leadership in make-up and others-oriented sub-variables for interest in make-up. Pleasure/satisfaction, and conformity, being the sub-variables of expected values for appearance management, have significant effects on skin suitability, the sub-variables of cosmetics evaluation criteria. And conformity has significant effects on symbolism, the sub-variables of cosmetics evaluation criteria. This indicates that women show high conformity for expected values of appearance management, leadership in make-up and others-oriented sub-variables for interest in make-up, and skin suitability of cosmetics evaluation criteria.
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참고문헌 (29)
참고문헌 신청
Graham, J. / 1981 / The effects of cosmetics on person perception / International Journal of Cosmetic Science 3 : 199 ~ 210
Ha, B. / 2010 / 화장품학 / Soonoonsa
Kaiser, S. B. / 1997 / The social psychology of clothing: Symbolic appearance in context / Fairchild Publications
Kang, Y. / 2007 / Effect of the body satisfaction and self respect for the job selection of the university students / 박사 / Daegu Haany University
Kim, N. / 2001 / A study on the adolescent consumers' behavior conformity in brand choice : Focused on casual wear / Journal of the Korean Home Economics Association 39 (12)
Ha, B. / 2010 / 화장품학 / Soonoonsa
Kaiser, S. B. / 1997 / The social psychology of clothing: Symbolic appearance in context / Fairchild Publications
Kang, Y. / 2007 / Effect of the body satisfaction and self respect for the job selection of the university students / 박사 / Daegu Haany University
Kim, N. / 2001 / A study on the adolescent consumers' behavior conformity in brand choice : Focused on casual wear / Journal of the Korean Home Economics Association 39 (12)
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