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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study intend to research color preferences about innerwear(specially brassiere) and draw a comparison of color preference's differences among the Korea, China and Hong Kong. The subjects of study are female students of universities in Korea, China and Hong Kong. The data analysis was done with the statistical treatment in SPSS 14.0, and the results are as follows.
Female students of universities in Korea, China and Hong Kong are distinguished from wearing color and preference color of innerwear. Korea and China female students prefer skin color to the other color but most of Hong Kong female students prefer black color. In case of red color, Korea female students don't select a red color as a preference color but even if some students select a red color, China and Hong Kong females prefer a red color.
The traditional color opinions of Korea, China and Hong Kong are the same as a Yin-Yang School. But these days they have different color opinions because of cultural, political and ideological elements.
Korea females like skin and white colors because these colors don't appear on the outwear surface. Korean have an inclination toward conservatism and use the color according to ideological and deceptive orders of the Confucianism. Hong Kong have a different color preference from China because they have chances of receiving the other cultures for example United Kingdom, Japan and so on.
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참고문헌 (32)
참고문헌 신청
B.G. Chambers / 1951 / Color and design / Prentice Hall : 109 ~
Birren, F. / 1985 / 색채심리 / 동국출판사 : 67 ~ 82
Eckman, D.M / 1990 / Toward a model of the instore purchase decision process: Consumer use of criteria for evaluating women's apparel / Clothing and Textiles Research Journal
Ellis, L. / 2001 / Color preferences according to gender and sexual orientation / Personality and Individual Differences 31 : 1375 ~ 1379
Mather, J. / 1971 / Color preferences in a geriatric population / Gerontologist 11 : 311 ~ 313
Birren, F. / 1985 / 색채심리 / 동국출판사 : 67 ~ 82
Eckman, D.M / 1990 / Toward a model of the instore purchase decision process: Consumer use of criteria for evaluating women's apparel / Clothing and Textiles Research Journal
Ellis, L. / 2001 / Color preferences according to gender and sexual orientation / Personality and Individual Differences 31 : 1375 ~ 1379
Mather, J. / 1971 / Color preferences in a geriatric population / Gerontologist 11 : 311 ~ 313
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