지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
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This study analyzes the conditions of merchandises from the popular domestic and foreign. In this study, 845 merchandises of 18 popular singers in Korea and 705merchandises of 20 popular foreign singers are selected. The results of this study are as follows. First, the highest order of merchandise categories among Korean singers are stationeries and toys, followed by fashion accessories, clothes and interior decoration products. For the foreign singers, the highest order of merchandise categories are clothes,followed by fashion accessories, stationeries and toys, and interior decoration products.
Second, the most common characteristics of graphic images on the merchandises from Korean singers are characters and expressions of person and body followed by logos,symbols, and gestures of body. Among the foreign singers, the most common characteristics of graphic images are logos, symbols, and gestures of body followed by logos, symbols. Third, by comparing the price ranges between the Korean and foreign merchandises, it is found that foreign singers' merchandises have a more diverse price range than local ones. The highest ordered price ranges among Korean singers are less than 10,000 won, followed by 10,000∼20,000 won and 20,000∼30,000 won. Among the foreign singers, the highest ordered price ranges are 20,000∼30,000 won, followed by 20,000∼30,000 won, and 30,000∼40,000 won, and less than 10,000 won.
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