지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
이용수
초록· 키워드
오류제보하기
This study investigates consumer's traits of market segmentation based on the apparelbenefits. The subjects were 302 college students living in Yunnam, China. The mean,ANOVA, factor analysis, Duncan test, and K-means cluster analysis were used forstatisticals analysis. The results of this study are as follows. The college students wereclassified, into six subdivisions, according to the apparel benefits by cluster analysis:indifference group, utility pursuit group, hedonic/brand pursuit group, individuality pursuitgroup, social recognition/fashion pursuit group, and pursuit benefits-minded group. In thefactors of happiness-pursuing and life-centered of materialism, significant differences werefound according to the groups of apparel benefits, and all factors of symbolicconsumption and brand loyalty were found to have significant differences according to thegroups of apparel benefits. The evaluation criteria of clothing were significantly different,depending on apparel benefits subdivision in criteria of aesthetic, socio-psychological, andutility. The use of information was shown to have significant differences, according to thegroups of apparel benefits. The study results are highly expected to be utilized as usefulsources in marketing plans for the midwest of China.
목차
등록된 정보가 없습니다.
참고문헌 (61)
참고문헌 신청
Kim,Yangha / 2005 / A multi-level analysis of symbolic consumption behavior in Korean society: Based on socio-demographical, individual and social approaches
Kim,Yongdeok / 1998 / A study on the high school girl's brand loyalty in casual wear : Focused on the brand discernment and self image / The Journal of The Korean Society of Costume 39(7):125~138
Koh, A. / 1995 / Benefit segmentations of the female apparel market in Cheju / Journal of Korean Society of Clothing and Textiles 19(5):811~825
고애란 / 2002 / 주부의 가치관에 따른 소비자 유형별 의복추구혜택과 구매관련행동 특성 / Family and Environment Research 40(5):119~132
Lai, A. W. / 1995 / Consumer values, product benefits and customer value : A consumption behavior approach / Advances in consumer Research 22:381~388
Kim,Yongdeok / 1998 / A study on the high school girl's brand loyalty in casual wear : Focused on the brand discernment and self image / The Journal of The Korean Society of Costume 39(7):125~138
Koh, A. / 1995 / Benefit segmentations of the female apparel market in Cheju / Journal of Korean Society of Clothing and Textiles 19(5):811~825
고애란 / 2002 / 주부의 가치관에 따른 소비자 유형별 의복추구혜택과 구매관련행동 특성 / Family and Environment Research 40(5):119~132
Lai, A. W. / 1995 / Consumer values, product benefits and customer value : A consumption behavior approach / Advances in consumer Research 22:381~388
이 논문의 저자 정보
최근 본 자료
댓글(0)
0