개인구독
소속 기관이 없으신 경우, 개인 정기구독을 하시면 저렴하게
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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초록· 키워드
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This study made an analysis on the relation and influence between outdoor wear benefit, clothing selection criteria and purchasing satisfaction. Survey was conducted targeting 20s-30s males and females who have experience of purchasing outdoor wear and 335 sheets of questionnaire were used for final analysis. And statistics package SPSS16.0 was used for analysis of collected materials.
A group seeking the trendy brand turned out to give considerable thought to the brand and trend and purchase less than 100,000won at the discount outlet. A group pursuing functional practicality puts an emphasis on the activity and use, and purchases at the internet shopping mall or department store. Regarding material, function, design, style and color as important, a group pursuing individuality and appearance turned out to purchase clothing at various places such as discount outlet, specialty store and internet. A group that is indifferent to clothing appeared not to care about specific elements when selecting outdoor wear. The result of study showed that consumers of outdoor wear show purchasing satisfaction in respect of design, style, color or trend.
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참고문헌 (36)
참고문헌 신청
/ / 2003 F/W 스포츠웨어 상품동향 분석 / 삼성경제연구소
/ / 30%성장, 경기불황? 남의 이야기<소비리포트 2011> / 미디어잇
/ / 세계 3위 아웃도어 시장 올해도 고공비행 / 문화일보
Cassill, N. L / 1987 / Apparel selection criteria related to female consumers' lifestyle / Clothing and Textiles Research Journal 6 (1) : 20 ~ 28
Eckman, M. / 1990 / Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluation women's apparel / Clothing and Textiles Research Journa
/ / 30%성장, 경기불황? 남의 이야기<소비리포트 2011> / 미디어잇
/ / 세계 3위 아웃도어 시장 올해도 고공비행 / 문화일보
Cassill, N. L / 1987 / Apparel selection criteria related to female consumers' lifestyle / Clothing and Textiles Research Journal 6 (1) : 20 ~ 28
Eckman, M. / 1990 / Toward a model of the in-store purchase decision process: Consumer use of criteria for evaluation women's apparel / Clothing and Textiles Research Journa
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