지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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This study was to investigate the conversion intent of fashion store among college undergraduates. The conversion intent in internet shopping mall and local store was associated with store attributes and relationship quality. A random sample of undergraduate students completed a questionnaire that contained measure of Store attributes, Relationship quality, Conversion intent of fashion store. The results revealed that store attributes of local store were store comport/salesman service, product diversity, store location, price and the store attributes of internet shopping mall were product diversity/easy of navigation, store reliability, screen configuration, sales promotion. Also, the result founded that the conversion intent of fashion store is related to store comport/salesman service in local store and is related to product diversity/easy of navigation, screen configuration, promotion in internet shopping mall. Relationship quality is highly effected of the conversion intent of local store and internet shopping mall. We expect that this research results can be used as a basic material for another study and setting up the marketing strategies in fashion store.
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참고문헌 (32)
참고문헌 신청
Bansal, H. S / 1997 / Investigating the relationship between service quality, satisfaction and switching intentions, developments in marketing science 20 : 304 ~ 313
Bloemer, J / 1998 / On the relationship between store image, store satisfaction and store loyalty / European Journal of marketing 32 (5/6) : 499 ~ 513
Carpenter, G. S / 1996 / Order of competitor response time to a new product introduction / Journal of Marketing Research 32 : 42 ~ 53
Chin, L / 2000 / The effect of the brand switching and brand loyalty / Advances in Consumer Research : 35 ~ 47
Givon, M. M. / 1984 / Variety seeking through brand switching / Marketing Science 3 : 1 ~ 22
Bloemer, J / 1998 / On the relationship between store image, store satisfaction and store loyalty / European Journal of marketing 32 (5/6) : 499 ~ 513
Carpenter, G. S / 1996 / Order of competitor response time to a new product introduction / Journal of Marketing Research 32 : 42 ~ 53
Chin, L / 2000 / The effect of the brand switching and brand loyalty / Advances in Consumer Research : 35 ~ 47
Givon, M. M. / 1984 / Variety seeking through brand switching / Marketing Science 3 : 1 ~ 22
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