The purpose of this paper is to investigate the relationship between visit motives of cave destination and the overall satisfaction by finding out the factors affecting tourism demand ,the image of caves and the factors of environment(remodeling). In this research,the research model consisted of 5 hypothesis including the concepts of visit motivation,remodeling, Image, and satisfaction is presented.
The data used for this research were collected through the survey conducted between Aug.5 and 6, 2006 for the tourists visited the Cave Ko-Ci. The convenience sampling method was used to do the survey and 251 surveys excepting 9 surveys inconsistent, insincere or incomplete out of the original 260 surveys distributed. SPSS 13.0 and AMOS 4.0 were each used for the general characteristics and Cronbach's α analysis and verification of the research hypothesis.