메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

Study of Structural Relationships between Hotel Brand Image, Customer Satisfaction and Loyalty
Recommendations
Search

호텔 브랜드이미지, 고객만족, 충성도 간의 구조관계 연구

논문 기본 정보

Type
Academic journal
Author
Journal
Korea hotel resort Association 호텔리조트연구 호텔리조트연구 제12권 제2호 KCI Accredited Journals
Published
2013.1
Pages
181 - 198 (18page)

Usage

cover
Study of Structural Relationships between Hotel Brand Image, Customer Satisfaction and Loyalty
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
The purpose of this study is to investigate the effect of structural relationship between hotel brand image, customer satisfaction and loyalty of five-star hotels in Seoul City. Based on the relevant literature review, this study posits three characteristics, that is, brand image,customer satisfaction and royalty as key variables to describe the post acceptance behavior in hotel. For the purpose of this study, empirical analysis using SPSS 18.0 and AMOS 18.0 was performed. The findings and implications can be summarized as follows: First,brand image had a positive influence on customer satisfaction. Second, brand image had not a positive influence on royalty. Lastly, customer satisfaction had a positive effect on royalty. They have to invest their resources more efficiently making changes to hotel brand image to increase the customer satisfaction and royalty.
#Hotel Brand Image #Customer Satisfaction #Loyalty

Contents

No content found

References (38)

Add References
Anderson, W. T. / 1994 / Advertising is Image Management / Journal of Advertising Research 24 (1) : 27 ~ 37 google schola Asker, D. A. / 1990 / Consumer Evaluations of Brand Extensions / Journal of Marketing of Marketing 54 (1) : 27 ~ 42 google schola Blodgett, J. G. / 1993 / The Effect of Perceived Justice on Complaints’ Negative Word-of-Mouth Behavior and Repatronage Intention / Journal of Retailing 69 (4) : 339 ~ 428 google schola Davis, S. / 2002 / Promotion has a Negative Effect on Brand Evaluations-or Does It? Additional Disconforming Evidence / Journal of Marketing Research 29 (1) : 143 ~ 148 google schola Donbi, D. / 1990 / In Search of Brand Image: A Foundation Analysis / Advances in Consumer Research 17 (1) : 110 ~ 120 google schola

Related Authors

Recently viewed articles

Trend of Korean External Independence Movement Studies, 2016~2019 and Tasks for the Development of Researches
Chang, Se-yunINSTITUTE OF KOREAN INDEPENDENCE MOVEMENT STUDIES2021.05
 The Effects of Supportive Leadership on Intrinsic Motivation and Job Performance : Moderated Mediating Effect of Generalized Self-Efficacy
Saehwa Kim, Duksup Shim, Hyung-Jin KimDAEHAN Association of Business Administration, Korea2017.09

Comments(0)

0

Write first comments.