지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.1
- 수록면
- 163 - 182 (20page)
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초록· 키워드
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This thesis was conducted to test the awareness of comfort food based on the consumers food consumption lifestyle with an analysis on the willingness to repurchase through market subdivision. This thorough research was conducted expecting a new cultural change that will be viewed in a different perspective and vitalization of the comfort food market. The range of this research was specified to former documentary study and consumers who purchased comfort food and consumed them by a survey followed by organizing a statistic data. The date of conduction was from September 1st, 2013 to September 15th, distributing total of 300 issues and collecting total of 295 issues. Total of 286 issues were used as the final analysis data excluding the nine issues that were missing the necessary information. In addition, research manner was a survey based on prior study and advice from specialists distributed to sample population using statistic program SPSS 18.0, AMOS 20.0. The following was concluded after a final analysis of this research. The company producing the comfort food should focus on developing comfort food that is healthy and cost-effective and use this to find out the food consumption behavior to invent a product that fits the wants of the consumers which will help the development of the company
목차
등록된 정보가 없습니다.
참고문헌 (35)
참고문헌 신청
Bruns, K. / 1995 / Development and testing of a crossculturally valid Instrument : food-related life style / Advances in consumer research (22) : 475 ~ 480
Candel, M. J. M. / 2001 / Consumer’s convenience orientation towards meal preparation: conceptualisation and measurement / Appetite 36 : 15 ~ 28
Dawn Bendall-lyon / 2004 / The impact of structure and process attributes on satisfaction and behavioral intentions / Journal of Services Marketing 18 (2) : 114 ~ 121
De Bore / 2004 / The influence of lifestyle characteristics and beliefs about convenience foods in the Irish market / Food quality and preference 15 : 155 ~ 165
Gibson. M. / 1999 / Home Meal Replacement in Europe revolutio or evolution / The Hospitality Review (4)
Candel, M. J. M. / 2001 / Consumer’s convenience orientation towards meal preparation: conceptualisation and measurement / Appetite 36 : 15 ~ 28
Dawn Bendall-lyon / 2004 / The impact of structure and process attributes on satisfaction and behavioral intentions / Journal of Services Marketing 18 (2) : 114 ~ 121
De Bore / 2004 / The influence of lifestyle characteristics and beliefs about convenience foods in the Irish market / Food quality and preference 15 : 155 ~ 165
Gibson. M. / 1999 / Home Meal Replacement in Europe revolutio or evolution / The Hospitality Review (4)
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