지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 45 - 58 (14page)
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초록· 키워드
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The purpose of this study was to identify the relationship between perceived value and satisfaction.
This study was conducted by mean of survey questionnaire of hotel visitors with 370 responses.
The main results of the study are as follows: First, the exploratory factor analysis with principal component method of the 16 perceived value items identified four underlying domains. Second, perceived value has a significantly positive effect on satisfaction. Third, satisfaction has a significantly positive effect on perceived value.
Therefore, the perceived value and satisfaction of hotel visitors can be considered as important factors affecting hotel management. Theoretical and managerial implication was discussed in the conclusion section.
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참고문헌 (32)
참고문헌 신청
Anderson, E / 1994 / A customer satisfaction research prospectus, In Service quality: New direction in theory and practice / Sage Publication : 241 ~ 268
Bolton, R. N / 1999 / A Dynamic Model of Customers' Usage of Services: Usage as and Antecedent and Consequence of Satisfaction / Journal of Marketing Research 36 : 171 ~ 186
Chen, C. F / 2008 / Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator / Tourism Management 29 (6) : 1166 ~ 1171
Czepiel, J. A / 1976 / Consumer satisfaction: Toward an integrative framework / Proceedings of the Southern Marketing Association : 169 ~ 171
Eggert, A / 2002 / Customer perceived value: a substitute for satisfaction in business markets / Journal of Business & Industrial Marketing 17 : 107 ~ 118
Bolton, R. N / 1999 / A Dynamic Model of Customers' Usage of Services: Usage as and Antecedent and Consequence of Satisfaction / Journal of Marketing Research 36 : 171 ~ 186
Chen, C. F / 2008 / Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator / Tourism Management 29 (6) : 1166 ~ 1171
Czepiel, J. A / 1976 / Consumer satisfaction: Toward an integrative framework / Proceedings of the Southern Marketing Association : 169 ~ 171
Eggert, A / 2002 / Customer perceived value: a substitute for satisfaction in business markets / Journal of Business & Industrial Marketing 17 : 107 ~ 118
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