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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 145 - 164 (20page)
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This research examines the effects to guest satisfaction and behavioral intention which is perceived service quality by the customers of coffee shops.
The result of the research is summarized as follows:Firstly, the service quality of coffee shop have a significant influence upon guest satisfaction.
Secondly, the service quality of coffee shop also have a significant influence upon customers' behavioral intention.
On the basis of the research products, this study offers following suggestions:Firstly, the service quality of coffee shop is closed related to guest satisfaction.
Therefore, it can be a competitive power of coffee shop.
Secondly, customers of higher guest satisfaction have a higher tendency of revisiting.
Furthermore, they show a positive word of mouth so that we need to exert all possible efforts for guest satisfaction.
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참고문헌 (43)
참고문헌 신청
Ajzen I. / 1980 / Understanding attitudes and predicting social behavior, Prentice-Hall Englewood Cliffs / Prentice-Hall
Barsky, J / 1994 / World-class Customer Satisfaction / Irwin Professional Publishing
Berne, C / 2001 / The Effect of Variety-Seeking on Customer Retention in Services / Journal of Retailing and Consumer Marketing 18 (4) : 335 ~ 345
Berry, L / 1980 / Service Marketing Is Different / Business w
金仁鎬 / 1993 / 觀光者의 滿足/不滿足 및 再訪問의 평가합치적 접근 / 박사 / 光云大學校 大學院
Barsky, J / 1994 / World-class Customer Satisfaction / Irwin Professional Publishing
Berne, C / 2001 / The Effect of Variety-Seeking on Customer Retention in Services / Journal of Retailing and Consumer Marketing 18 (4) : 335 ~ 345
Berry, L / 1980 / Service Marketing Is Different / Business w
金仁鎬 / 1993 / 觀光者의 滿足/不滿足 및 再訪問의 평가합치적 접근 / 박사 / 光云大學校 大學院
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