지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2012.1
- 수록면
- 241 - 258 (18page)
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초록· 키워드
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The purpose of the study is to examine the impact of a servicescape on perceived crowing,brand images, customer satisfaction, and eventually customers’s behavioral intention. 385samples are collected from the respondents who have visited family restaurants. The results show that the family restaurants’ servicescape, especially the physical factors of the servicescpae,has an statistically significant effect on customers’ perceived crowding. This indicates that customers’ perception on crowdedness is caused by not only excess demand but also restaurants’ physical environments. The servicescape also has relationship with brand images of the restaurants. Therefore, a good design of the servicescape may enhance the family restaurants’ brand images as well.
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참고문헌 (31)
참고문헌 신청
[학술지(정기간
Aaker, D. A. / 1991 / Managing brand equity / The free Press
Baker, J. / 1987 / The Role of The Environment in Marketing Services: The consumer Perspective. in The Service Challenge: Integrating gor Competitive Advantage / American Marketing Asso
Baker, J. / 1994 / The influences of store environment on quality inferencesand store image / Journal of the Academy of Marketing Science 22 (4) : 328 ~ 339
Bitner, M. J. / 1992 / Servicescapes: The impact of physical surroundings on customers and employees / Journal of Maeketing 42 (3) : 390 ~ 422
Aaker, D. A. / 1991 / Managing brand equity / The free Press
Baker, J. / 1987 / The Role of The Environment in Marketing Services: The consumer Perspective. in The Service Challenge: Integrating gor Competitive Advantage / American Marketing Asso
Baker, J. / 1994 / The influences of store environment on quality inferencesand store image / Journal of the Academy of Marketing Science 22 (4) : 328 ~ 339
Bitner, M. J. / 1992 / Servicescapes: The impact of physical surroundings on customers and employees / Journal of Maeketing 42 (3) : 390 ~ 422
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