지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 237 - 255 (19page)
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초록· 키워드
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This research is designed to investigate the types of consumer value which exists for the discount store consumer, how much the consumer understands Rohas, which became a trend after the wellbeing era, and what impact it has on buying behavior for displayed products at a discount store. By multiple regression analysis, hypothesis 1-1 showed that it does not have (+) effect since p-value for consumption orientation is 0.065, meaning that it is not significant. On hypothesis 1-2, p-value for individual value and consumption orientation is 0.084 and 0.467, respectively, meaning that it is not significant and does not have (+) effect. On hypothesis 2, individual value is 0.055, which is not significant,and did not have (+) effect on product purchase. And on hypothesis 3, we could understand that it was significant on the environment and purchase, having (+) effect on product purchase.
목차
등록된 정보가 없습니다.
참고문헌 (28)
참고문헌 신청
Clawson, C. J. / 1978 / Human Values: A Historical and Interdisciplinary Analysis / Advances in Consumer Research 5
Darziger, P. / 2004 / Why People Buy Things They Don't need? / Keorum Publishing Company
Gutman, J. / 1979 / Value Structure and Consumer Behavior / Advances in Consumer Research 6
NBC / 2000 / LOHAS is an Acronym for Lifestyles of Health and Substantiality and the Market was Originally Identified in Research Conducted by National Business Communications
Rokeach, M. / 1973 / The Nature of Human Values / Free Press
Darziger, P. / 2004 / Why People Buy Things They Don't need? / Keorum Publishing Company
Gutman, J. / 1979 / Value Structure and Consumer Behavior / Advances in Consumer Research 6
NBC / 2000 / LOHAS is an Acronym for Lifestyles of Health and Substantiality and the Market was Originally Identified in Research Conducted by National Business Communications
Rokeach, M. / 1973 / The Nature of Human Values / Free Press
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