지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 179 - 196 (18page)
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초록· 키워드
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The purpose of this study is to identify the relationship between food‐related life style and purchasing characteristics of health functional drink and between purchasing characteristics of health functional drink and consumer satisfaction on the consumers who have purchased health functional drink, and to understand the purchasing behaviors of health functional drink consumers in Korea. SPSS WIN 18.0 was used to analyse the data. As a result, health oriented and taste oriented factors were found to make significantly positive influence on internal pursuit out of the purchasing characteristics, and taste oriented was also found to make significantly positive influence on internal pursuit. Second, internal pursuit and external pursuit out of the purchasing characteristics of health functional drinks were found to make significant positive influenced on consumer satisfaction of health functional drinks.
목차
등록된 정보가 없습니다.
참고문헌 (36)
참고문헌 신청
Biter, M. J. / 1994 / Encounter Satisfaction Versus Overall Satisfaction Versus Quality / Sage Publications, Inc
Jolly, D. A. / 1996 / Oranic foods: Consumer Attitudes and Use / Food Technology 11 : 60 ~ 66
Kesic, T. / 2007 / Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication
O'Sullivan, D. / 2005 / Using desktop GIS for the investigation of accessibility by public transport: an isochrone approach / International Journal of Geographical Informati
Tse, D. K. / 1988 / Models of Consumer Satisfaction Formation: An Extension / Journal of Marketing Research 25 (2) : 204 ~ 212
Jolly, D. A. / 1996 / Oranic foods: Consumer Attitudes and Use / Food Technology 11 : 60 ~ 66
Kesic, T. / 2007 / Analysis of Consumers' Attitudes toward Interactivity and Relationship Personalization as Contemporary Developments in Interactive Marketing Communication
O'Sullivan, D. / 2005 / Using desktop GIS for the investigation of accessibility by public transport: an isochrone approach / International Journal of Geographical Informati
Tse, D. K. / 1988 / Models of Consumer Satisfaction Formation: An Extension / Journal of Marketing Research 25 (2) : 204 ~ 212
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