지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2013.1
- 수록면
- 257 - 279 (23page)
이용수
초록· 키워드
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how the composing factors of this internal marketing will affect market orientation in travel agency and service employee's job satisfaction, and how market orientation and job satisfaction will effect on management performance in travel agency.
The writer composed of reward system, empowerment, educational training, manager's support, and he constituted market orientation such as intelligence generation, intelligence dissemination, and information responsiveness on a single dimension. And job satisfaction was composed of pay, promotion, and work-itself-completion on a single dimension.
Management performance constituted benefit, selling amount, and financial performance and non-financial performance of customer satisfaction on a single dimension. Such variable constitution were verified in propriety and confidence, through factor analysis and trust analysis.
In hypothesis 1, the result of testing internal marketing and market orientation showed that reward system, empowerment, educational training, manager report, and internal communication all influenced on market orientation meaningfully, and thus, all of them increased market orientation.
Hypothesis 2 says that travel agency's internal marketing and job satisfaction were verified as follows. It proved that reward system, empowerment, educational training, and manager support had a meaningful influence on job satisfaction. However, this research showed that internal communication didn't affect job satisfaction significantly.
In hypothesis 3, it showed that the relation to travel agency's market orientation and job satisfaction was verified as follows. That is to say, this market orientation had a meaningful impact on job satisfaction.
From the results of testing market orientation and management performance, hypothesis 4 showed that this market orientation influenced upon management performance significantly.
In hypothesis 5, this recurrence analysis was practiced to verify the relation to job satisfaction and management performance. In result, this job satisfaction showed a significant influence on management performance.
목차
등록된 정보가 없습니다.
참고문헌 (37)
참고문헌 신청
Banker, R. D. / 2000 / A Contextual Study of Links Between Employee Satisfaction, Employee Turnover, Customer Satisfaction and Financial Performance
Chang, T. Z. / 1998 / Market Orientation, Service Quality and Business Profitability: A Conceptual Model and Empirical Evidence / Journal of Service Marketing 12 (4) : 246 ~
Conduit, J. / 2001 / How critical is internal customer orientation to market orientation? / Journal of Business Research 51 (1) : 11 ~ 24
Dess, G. G. / 1984 / Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately-Held firms and Conglomerate Business Unit / Strateg
Gounaris, S. / 2008 / The Notion of Internal Market Orientation and Employee Job Satisfaction: Some Preliminary Evidence / Journal of Service Marketing 22 (1) : 68 ~
Chang, T. Z. / 1998 / Market Orientation, Service Quality and Business Profitability: A Conceptual Model and Empirical Evidence / Journal of Service Marketing 12 (4) : 246 ~
Conduit, J. / 2001 / How critical is internal customer orientation to market orientation? / Journal of Business Research 51 (1) : 11 ~ 24
Dess, G. G. / 1984 / Measuring Organizational Performance in the Absence of Objective Measures: The Case of the Privately-Held firms and Conglomerate Business Unit / Strateg
Gounaris, S. / 2008 / The Notion of Internal Market Orientation and Employee Job Satisfaction: Some Preliminary Evidence / Journal of Service Marketing 22 (1) : 68 ~
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